I found this great little Wordpress plugin for my blog, called Please Link 2 Me. It encourages readers to link to your articles from their website by providing them with the html, anchor text and all.
What is anchor text?
It’s a very powerful website optimization strategy that utilizes keyword links instead of url links to point to a page or location and are used to indicate the subject matter of the page that it links to.
Anchor text enhances the relevance of the target page (<– that’s your page) and the inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages in search engines. The objective of search engines is to provide highly relevant search results; this is where anchor text helps.
The use of this particular plugin encourages external backlinks to your website. Links coming from other URLs should use effective anchor text in order to associate keyword phrases with your specific internal pages. Using this plugin allows you to control those external links by providing the link AND the anchor text.
Are you starting to see the value now?
The real key in making this work to your benefit is by giving your blog articles appropriate Titles using keywords. That’s another article altogether….
Here’s an extra tip for those that submit to article directories: use anchor text in your Author’s Resource Box.
Written by Andrea Kalli
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Andrea Kalli is the owner of Andrea Kalli Virtual Trainer and Assistant, LLC, the Productivity Club, and the Small Business Podcast Directory. Her focus is on Internet and Social Media Marketing, Creating Wordpress Websites and Blogs, Keyword Research and SEO, Product Launch Support, Content Management and Repurposing, and Audio and Video Editing.
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