Ever wonder how you can become a content machine? Not to worry! If you’re not the creative genius you always hoped you’d be, you’re in luck. You don’t have to be a writing machine if you know where to look…which is right in your own backyard.
There’s something I always want you to continue saying to yourself – “repurpose my content, repurpose my content, repurpose my content”. Take newsletter or ezine articles you’ve done and repurpose them. Take forum answers you’ve spent time on and repurpose them. I find some of the best topics for articles comes in the form of questions my target audience is asking. Forums and Yahoo Groups I belong to make an excellent breeding ground for what people really want to know more about or are having trouble with, and which you can provide answers to…in the form of an article, of course.
Where can you post all this content treasure you’re building up?
Using content sharing sites such as HubPages and Squidoo are not only easy, they are fun to use. These sites have widgets and gadgets to make a more interesting article page. By adding pictures, user interactivity, videos, or incoming RSS feeds, Twitter Search to pull in tweets about your topic, eBay, countdowns, sports information, newswires…the list goes on, they offer up some great design and layout options for the complete newbie.
Plus, here’s the real bonus: the search engines just love them! Both are free to use. Both offer stats so you know how popular your articles are, where the traffic is coming from, what outgoing links were clicked on, etc.
New features are regularly being added to these sites. Recently, Squidoo announced that you can push your Squidoo lens (the article) out to your Twitter stream, making your content even more viral. What a marketing bonus!
When creating your hubpage or Squidoo lens, don’t forget to give yourself some link love by including a link back to your own website, for those all-important external links. Both sites encourage their authors to post multiple articles on as many topics as you want. Try to keep them centered on your business or industry. You are not limited to just one.
Blogging vs. Article Marketing vs. Non-traditional article sites
Sometimes I struggle with this myself, but the real point to spreading it around is to give you more exposure in various places on the Internet, plain and simple. Repurpose your content and create different versions of your articles to post on all three areas, and you’ll be good.
Think of it as a magic triangle of Article SEO:
- You have your article posted as a blog post,
- you have a slightly different version of the same article posted in an article directory, such as www.ezinearticles.com,
- then you have another slightly different version of the article published on HubPages.
It’s quite common to easily own several top spots on Google for the same search term. All with links to your website and including your primary keywords and phrases. What a great opportunity to display expertise in your field!
Sound appealing? Yeah, thought so.
Be sure to visit and participate in these websites to gain a greater advantage in search engine visibility over your competitors:
HubPages: www.hubpages.com
Squidoo: www.squidoo.com
Written by Andrea Kalli
EMAIL Andrea.
Andrea Kalli is the owner of Andrea Kalli Virtual Trainer and Assistant, LLC, the Productivity Club, and the Small Business Podcast Directory. Her focus is on Internet and Social Media Marketing, Creating Wordpress Websites and Blogs, Keyword Research and SEO, Product Launch Support, Content Management and Repurposing, and Audio and Video Editing.
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