Archive for the ‘virtual assistant’ Category

Backing Out Gracefully – An Ethical Dilemma

Posted by jeannineclontz On February - 10 - 2010

In passing, one of my clients asked me if I’d ever heard of ABC Company, and had I done any business with them.  Not only had I done business with them, they had been a client, but I severed both relationships because I found them to be very unethical.

They not only dealt unfairly with me, as a service provider, but their approach to serving me as a client was very questionable.  I really wanted to give my client all the gory details, and tell them to steer clear of them, but my ethical conscience just wouldn’t allow it.

“I’ve had a client and customer relationship with them in the past, but haven’t really worked with them for quite some time.  I can tell you that I’ve recently started working with DEF Company, and have been very pleased with their services.  Their services really fit my needs,” I replied.

Of course, their next question was unavoidable.  “So did you have problems with them?” they asked.  Okay, so now what?  How do I maintain my ethical standards, but provide an honest answer to a good client?

It was very hard not to bring my personal and emotional feelings to the surface about how I’d been treated by this company.  I could certainly justify it by saying it was to save this client from having to experience the problems I’d had, but I just couldn’t…the words, “do no harm” kept sneaking into my subconscious.

Although this company had certainly not taken those three words into consideration where our relationship was concerned, I most assuredly do not want to lower myself to their standards.  .I knew that I shouldn’t say anything bad about them.  Who knows, maybe ABC Company had new owners or management.  Maybe they figured it out and started working more ethically.

My response?  “I had a problem with them some time ago, but haven’t really done business with them for a long time.  It certainly could have been something unique to my situation, and I imagine that they should be able to provide you with references, should you be concerned.  At any rate, I would certainly encourage you to at least look at ABC Company and DEF Company, compare them, check references, and make the decision you feel will be the best one for your needs.”

I answered honestly, but provided them with enough information for them to consider all their options.  It actually turned out exactly as it should have.  They looked at both companies, and reported back to me that ABC Company provided them with two references, both of which declined to provide information.  They used DEF Company and were very pleased with the results.

Even though I didn’t say what I would have liked to, I maintained my ethics, left the client with enough information to consider all their options, and everything worked out for my client.

There’s nothing magical about business ethics, it’s just that final piece of the puzzle that can make or break your business.  Don’t break your business, use good business ethics!

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s).  For her FREE audio CD “What’s Holding Back my Business Success?”,  a 2-month trial in her Insider group coaching program, or 1-month trial of her coaching club visit:  http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

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Mistakes to Avoid in Your Ezine Campaign

Posted by jeannineclontz On December - 11 - 2009

Using an eZine (Electronic Newsletter) as a part of your overall Internet Marketing plan can be a powerful way to achieve your marketing goals. Less experienced marketers commit a number of common mistakes that may cause your targeted list to opt-out.  Here are several common mistakes to avoid in your eZine campaign.

1) Sending Out Promotions Rather than News

All Internet marketing, including your eZine, should focus on building long-lasting relationships with your subscribers over time. If your eZine message is consistently aimed at prompting an immediate sale, you’ll find a steady stream of subscribers opting out.

To build a loyal following, design your eZine campaign to provide content and resources that will help spark interest in your product or service by subtly providing them with topics that show the benefits of your offerings.  For example, if you’re a business coach, sharing information that your target market could benefit from, will quickly show them you are an expert in this field. This will eventually lead to a positive action on their part, i.e. contacting you for professional business coaching.

2) Not Focusing on Subscribers

When organizing your eZine campaign, provide relevant and up-to-date content written in a way that speaks to your subscriber’s needs, never on your business offerings. People don’t care much about what your business can do for them, but what they can gain by building a relationship with you, that may ultimately lead to working together.  Using our coaching example above, sending valuable resources and information about challenges your ideal client may face would be better than just an announcement about your next program. By providing relevant content in a timely manner, subscribers are more likely to be loyal to your eZine campaign.

3) Making it Difficult to Opt Out

Your eZine success is not driven by the number of subscribers on your list.  The quality, not the quantity of your subscribers is far more important.  Making it difficult for people to unsubscribe can potentially lead to disaster.  Beyond annoying and alienating potential prospects, it will be more difficult to track your eZine results.  Allowing people to easily unsubscribe keeps your reputation intact and allows you to achieve optimum response rates.

It is perfectly understandable for you to want to make the most out of your eZine campaign as quickly as possible, but don’t let that allow you to defeat its entire purpose. Realize that it takes some time for eZine marketing to produce optimum results by making sure it’s implemented correctly. To keep you focused on the desired result, avoid these mistakes that eZine marketers often commit when running their Internet campaign.

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA).  ABS provides ‘as needed’ marketing and social media support, training and consulting to busy entrepreneurs.  Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her free 10-Step Guide to Finding the Right VA, or her FREE Report, Social Media Marketing Benefits, send a request to:  service@accbizsvcs.com or visit:  http://www.accbizsvcs.com, www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com

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Benefits of WordPress for Blogs & Websites

Posted by jeannineclontz On November - 11 - 2009

As the Internet evolves from its technology to its software, and changes the way we communicate, it has opened us to a whole new world of social media. Blogging is one such evolving method of communication, and WordPress is one of the foremost accepted platforms for people wanting to get into the blogging action.

Evolving Software

WordPress is free, web-based software that is open source, which means it is available for developers to build upon and alter at will. Over time, its open source flexibility has allowed WordPress to become a content management system (CMS), or a program that creates, edits, and manages website content as well as blog content.

The best part about WordPress is that it doesn’t require knowledge of PHP or HTML code to use it. The blog or website creator chooses the look and rearranges the content simply and without rebuilding whole pages through the code.

While utilizing WordPress to build a website is possible, my preference is to maintain separate platforms for my website and blog by using traditional website development options.  I believe it allows me to take advantage of different options, and search engine optimization methods to capture as many prospects as possible.

Themes and Plug-ins

WordPress has a theme system that allows for easy customization for your blog allowing the creator to change the look of the site as often as they like. WordPress also has features that assist with link management, complex indexing of blog posts, and the ability for multiple authors to add blog or site content. WordPress works well with other blogging services like Trackback and Pingback as well as easy importing of content from other blogs. WordPress also has security features such to control spam and visitor comments, user registration, and password protection for selected posts. There are also hundreds of compatible plugins available that can greatly extend the functionality.

WordPress for Business and Pleasure

WordPress started as a communication tool for the individual, but it also has many benefits to offer to the business world. Since WordPress is so simple to use and maintain, this means less overhead and less time spent for creation and maintenance of the blog platform. The blogging aspect of WordPress also means that companies have an on-demand method for keeping their audiences updated on company business and advertising their products and services. Plus, blogging offers a wonderful method for companies to get feedback from their consumers. It allows you to keep the content fresh, which increases search engine ranking so that the company’s content will have a better chance of audience exposure.

Everyone’s Doing It

With the popularity of social media and the flexible program, ease of installation, and added functionality of plug ins, WordPress provides a way for everyone to be involved and engaged in social media, and utilize the benefits it provides to your overall presence on the Internet.

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s).  For her FREE audio CD “What’s Holding Back my Business Success?”,  a 2-month trial in her Insider group coaching program, or 1-month trial of her coaching club visit:  http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

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YETA – Year End Technology Assessment

Posted by andreacannavina On October - 14 - 2009

Yes, it is that time again!

Before you know it, the air will be crisp, people will be more apt to smile as the holidays approach and for most businesses, the work load will wind down as the year comes to a close.  These are just a few of the reasons that year end is the perfect time to implement change.  In fact, many people actually expect to do things a new way at the start of a new year and are much more apt to adopt any changes they are aware are coming.

Before you can implement change, however, you have to assess where you are at, where you want to be and what you have.  I call this a Year End Technology Assessment (YETA) and Autumn is the perfect time to take a good hard look at the actual equipment, software and processes in use in your practice so you can be in a position to make changes on the first of the new year.

Why do you need a YETA?

First, it is always good to stay attuned to the physical equipment and processes in place at any business.  Servers and PCs are actual machines, and just like cars, perform better with routine maintenance.  However, no matter how well cared for, eventually every machine fails.  By seeing how old the actual mechanics are, you can get a much better idea of when that item is more likely to fail.

It is also always a good thing to understand how technology can improve or change over time.  You cannot position your company to take advantage of any opportunities new technology presents, if you don’t know what you are looking for.

Additionally, a YETA can pinpoint where likely failures will occur, long before any dreaded loss or breach of information occurs – ultimately saving you a great deal of time and/or frustration.

When conducting a YETA, there are four areas of concentration:
• Hardware
• Software
• Office policies
• Work flow

Step 1 – Hardware Assessment

Completing the hardware inventory is really quite simple with the handy and free Belarc Advisor at www.belarc.com.

Simply download and run this small application on each computer within your practice. Belarc will provide you with a comprehensive diagnostic evaluation of the actual hardware, as well as a list of the software installed on each computer. Do not be surprised if this list is extensive as many PCs come with pre-installed software that you may never use or even know existed!

When completed, Belarc will display a report about the PC on the screen. Print the report for each computer and label it with the name of the staff member or location of the computer, along with keeping a copy of each report in a folder or IT binder.  A copy can be also be folded and placed in an envelope taped to the side of the machine or monitor, just be careful not to cover any vents.

According to Long Island Legal IT Guy, Michael Glasser of www.glassertech.com, any of the older Pentium Processor line 2.8 Ghz or less should be replaced.  If you have Systems running Windows 2000 or lower, they should be considered next for replacement.

A new system should, at a minimum, have a Core 2 Duo Processor at 3 Ghz, 2GB of RAM and running Windows XP Professional. If you want to be ready for Windows 7, make sure to get 4GB of RAM.  Michael also suggests getting a PC with a dedicated Video Adapter as opposed to a video card that is built into the motherboard.

Additionally, along with the Belarc report, ask the staff member who uses the computer if they have any comments about it.  While a Belarc report can give you the black and white, the staff member will be able to tell you if the PC crashes a lot, or is very slow re: e-mail, etc.  Write these comments on the back of the Belarc report.

Finally, gather the Belarc reports for all the computers in your business and compare.  Which is the oldest, running the oldest software or is the slowest?  Mark that PC for first replacement and continue assessing until you have determined an approximate replacement date for each PC.

Keep in mind that computers are generally lasting a bit longer than in the past; but that does not mean that you should hang on to a PC until is it dies.  The point in assessing your PCs is to avoid data loss and the loss of productivity when an unexpected failure does occur.  This means each PC should be considered for replacement at least every 4 years.

2.  Software Assessment

Next item on the YETA list is software. This is probably the easiest part of the YETA.

Make a list of the most important or frequently used software in your practice (billing, case management, e-mail, word processing, time tracking, etc). Then check the Belarc reports to make sure every computer in your business has licensed copies of those applications installed and that all are running the same version.

It is very important to keep each application used at your company within one or two versions of the most current release. Not only because most vendors limit support, but in some instances older versions of software have very real security risks.  Visit each software company’s website to learn the most current release information.

Without a doubt, make sure that any anti-virus software is up-to-date for any computer which has access to the Internet and that the virus definitions are set to automatically update at least once very 24 hours.

Don’t forget to add the software upgrades to your IT budget.  To minimize these expenses, when purchasing a new PC ask for as much OEM software to be installed as possible.  OEM software is licensed, but can only be installed on new PCs. Even if you can only get older versions of the software that you use, it is still worth your while, as generally it will be much less expensive to upgrade the software on that PC than to purchase new.

3.  Office Policies Assessment

The third step to completing a YETA, or office policies, will have the most impact on staff.  Deciding what office policies are with regard to computer use and technology is tricky from a political standpoint. However, this is an important issue which needs to be determined and enforced.

Any policy put into place should consider:

• accessing personal e-mail accounts (AOL, Yahoo, etc)
• use of “instant messaging” programs (MSN Messenger, AIM, etc.)
• personal use of the internet (paying bills, shopping during lunch)
• downloading from the internet (ANYTHING)
• accessing social media such as twitter

It is important for staff to understand the security risks that are inherent in use of the Internet and/or e-mail.  Staff needs to understand that any blocking of personal accounts or web based services is to maintain the integrity of the network and nothing more.

4.  Workflow Assessment

The fourth step in any YETA is to analyze work flow to see where improvements can be made or technology applied. For instance, one easy to implement upgrade is to go from tape based dictation to digital; or if you do not use dictation, to upgrade from typing to speaking.  Why?

I once read that speaking is up to seven times faster than writing, and four times faster than keyboarding (for the average typist).  Can you speak faster than you write/type?  I can (and I type at about 100 words per minute)!  So, using your voice is the most efficient means to get your needs known and isn’t that what having an assistant is for – to take care of your business needs as quickly and efficiently as possible?

Now, along with improving the actual work flow processes, you need to identify the steps that repeat themselves with each file and client. Think like Henry Ford – the more time you can save from the drudgery of repetitive functions, the more time you have to concentrate on the important aspects of keeping your business running smoothly and even growing.

When you find a process that repeats, write down the steps taken.  From there, you can build a company handbook one repeating process at a time.  Once you have a company handbook, you have a simple, effective means to get new hires up to speed very quickly; and you stop yourself from wasting precious time rethinking each process anew.

Ultimately, your goal should be to remove yourself from as many of the processes as possible.  Automation and systems are what will get you there.  Anything you can have an assistant handle, delegate.  There are only so many hours in the day and you should be spending your time on paying client work, generating new clients and/or dare I say, a little leisure?

You cannot complete a YETA, without one last important step.

5.  Polling The Staff

You need to poll the staff and brainstorm with the whole office as to how each person thinks they can be more efficient or where they see areas for improvement in any process.  By including each member in the YETA, you will not only gain valuable insights, but buy in of any upgrades or changes ultimately put in place.

In the end, it is the staff which must use the hardware, software, technology and processes in place at any firm.  Consider them and use their knowledge to improve your bottom line.

But you better hurry!  Your opportunity to implement a new way to work in the new year only comes around once per year (and January 1st will be here before you know it)!

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Five Steps to an Infomercial that SELLS!

Posted by jeannineclontz On October - 10 - 2009

Many people struggle to answer this question.  Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what you have to offer.

Here are five things to consider in crafting your 60-second infomercial:

  1. Who is your target market?  While I can open my infomercial by saying, “although I have clients in almost every industry…” – you still want to focus on your niche or target market to help people think of who they know that could benefit from your services.  If you’re still not sure, analyze your current client list and see if there is a particular industry, or type of client that seems most logical to your offerings.
  2. What problems does your target market have that you can solve?  Keep it simple.  Come up with one or two things – don’t overdo it – less is more!
  3. How do you solve these problems?  Again, don’t come up with a laundry list of products/services, just enough to whet the appetite so they’ll want to find out more.
  4. Mention something specific that speaks to results, like: ‘many of my clients say their sales increased at least 20% as a result of working with us’.
  5. End with either a memorable tagline, or a question – like – ‘is that something that might be of interest to you or someone you know?’

Once you have it setup, print it out and practice it (and time yourself) several times until you have it pretty well memorized.  You don’t want to come off sounding too scripted, but you will need to get comfortable with all the aspects so that you’re sure to hit all the points you need to in your time allotment.

Once you have this mastered, you will want to cut the content even more, for a true elevator speech – which is usually only 30-seconds in length.

Finally, especially if you attend networking events regularly, you will want to have several different versions for answering the questions numbered two, three, and four above.  This gives people the opportunity to hear more about the additional services/products you provide.  If you only talk about one specific product or service, they’ll believe that’s all you offer and you could be leaving potential sales on the table.

With a little bit of work, and practice, you’ll have the perfect 60-second infomercial that helps people immediately recognize what it is you do, and who they need to refer to you.  Word of mouth marketing is the most cost-effective way to market your business.  The infomercial is the best tool to close the sale!

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s).  For her FREE audio CD “What’s Holding Back my Business Success?” or a 2-month trial in her group coaching program visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

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How Working Concurrently on a Mac and a PC Makes Me More Productive

Posted by Alyssa Gregory On September - 30 - 2009

I started my geek days as a Mac user. Since I worked primarily in web and graphic design, my Mac was a perfect fit for me. Over time, though, as my service offerings expanded, and I started to rely on more Windows-friendly software, I switched back to a PC.

Then last year, I decided to become a bi-platform professional. I kept my Dell XPS desktop and got a MacBook Pro as my portable machine. It was one of the best moves I could have made for my business, and I have found that I am most productive and efficient when I use both computers in tandem.

One immediate benefit of the dual systems is that the setup lets me avoid file format issues with clients who are on Windows platforms. I don’t have to worry about saving in a compatible mode or testing conversion of my files before sending work off to my clients.

Of course, my Mac gives me the best-of-the-best when I’m designing. Plus, it’s just more visually appealing to me when I work on my Mac. While I tend to favor my Mac for these reasons, I have found having constant access to a both computers lets me take advantage of software that works in only one of the platforms. There isn’t really any software out there that I can’t use in my business.

On a logistics level, having two machines available to me at all times means I can double the number of apps I can have open at a time without overloading either machine. And I do! Plus, I can use my PC for running things I don’t want to check all the time – like HootSuite for keeping up on Twitter – so I know it’s there, but it’s not getting in the way of my other work.

One thing that makes me most productive is the backup system I have in place. My files on both computers are automatically synced as I work, so if I need to bounce around from computer to computer, I don’t have to worry about wasting time transferring files. I think I would be slower and less efficient without my current setup…but what do you think?

Do you or would you ever consider using both platforms in your business?

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Use the “BUNDLE” Trick for Effective E-mail Communication

Posted by Alyssa Gregory On August - 23 - 2009

As virtual assistants, we love e-mail. In fact, I’d go so far as to say that more than half of our daily communication is done via e-mail. In my case, maybe even 75%…OK, maybe 90% for me. Yes, I love my e-mail.

But one thing I’ve learned is that just because e-mail is a less formal mode of communication, that doesn’t mean general business writing rules don’t apply. It’s important to write well, even with e-mail, especially when you’re in business. Poorly written e-mail can not only lead to misunderstandings and confusion, but it can cause you to lose potential clients if you’re presenting a less than professional image.

So here is what I call the BUNDLE trick (because the first letter of each tip spells out “bundle”), providing tips for making your e-mail communication as effective as possible.

Be Brief

Even if you tend to be a verbose person, try to keep your e-mail messages as short as possible and right to the point. If you have a lot to say, split it into multiple e-mails or consider adding an attachment.

Use Contact Information

All initial e-mail communication should include your e-mail signature, which typically provides your full name, company, and URL at a minimum. A phone number, title and restating your e-mail address doesn’t hurt either. Don’t make your recipient dig to find out how to contact you. If there are a series of replies and forwards, it’s OK (and appreciated) if you skip the signature.

Name the Action Items

Almost all messages will include some kind of call to action for the recipient. Do you need a response by a certain time? Do you need the recipient to let you know their availability for a meeting? State your request right before your closing and it will be the last sentence in the recipient’s mind, reminding them to act.

Define the Message in the Subject

Write your subject so it explains exactly what the message is about. The recipient should be able to just read the subject and have an idea what’s in the body, how important it is and when they will need to act on it. And please don’t use URGENT or mark the message as high priority unless it really is.

Lead with Formatting

For e-mails that have to have some length, format the message to it’s easier to follow. Use subheads and bulleted lists to break up the text. This also helps the reader zero in on the most important topics and gives them a way to jump to a specific part of the long e-mail later on.

Edit, Edit, Edit

Make it standard practice to spell-check every message before you send it. And it doesn’t hurt to give your messages a good read-through before sending to make sure they says what you want them to say.

And that is my BUNDLE trick for effective e-mail. What tips would you add to this list to make sure you e-mails are professional and effective?

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Backing Out Gracefully

Posted by jeannineclontz On August - 11 - 2009

In passing, one of my clients asked me if I’d ever heard of ABC Company, and had I done any business with them. Not only had I done business with them, they had been a client, but I severed both relationships because I found them to be very unethical.

They not only dealt unfairly with me, as a service provider, but their approach to serving me as a client was very questionable. I really wanted to give my client all the gory details, and tell them to steer clear of them, but my ethical conscience just wouldn’t allow it.

“I’ve had a client and customer relationship with them in the past, but haven’t really worked with them for quite some time. I can tell you that I’ve recently started working with DEF Company, and have been very pleased with their services. Their services really fit my needs,” I replied.

Of course, their next question was unavoidable. “So did you have problems with them?” they asked. Okay, so now what? How do I maintain my ethical standards, but provide an honest answer to a good client?

It was very hard not to bring my personal and emotional feelings to the surface about how I’d been treated by this company. I could certainly justify it by saying it was to save this client from having to experience the problems I’d had, but I just couldn’t…the words, “do no harm” kept sneaking into my subconscious.

Although this company had certainly not taken those three words into consideration where our relationship was concerned, I most assuredly do not want to lower myself to their standards. .I knew that I shouldn’t say anything bad about them. Who knows, maybe ABC Company had new owners or management. Maybe they figured it out and started working more ethically.

My response? “I had a problem with them some time ago, but haven’t really done business with them for a long time. It certainly could have been something unique to my situation, and I imagine that they should be able to provide you with references, should you be concerned. At any rate, I would certainly encourage you to at least look at ABC Company and DEF Company, compare them, check references, and make the decision you feel will be the best one for your needs.”

I answered honestly, but provided them with enough information for them to consider all their options. It actually turned out exactly as it should have. They looked at both companies, and reported back to me that ABC Company provided them with two references, both of which declined to provide information. They used DEF Company and were very pleased with the results.

Even though I didn’t say what I would have liked to, I maintained my ethics, left the client with enough information to consider all their options, and everything worked out for my client.

There’s nothing magical about business ethics, it’s just that final piece of the puzzle that can make or break your business. Don’t break your business, use good business ethics!

Wishing you continued success and the wisdom to consider ethical options.

©Copyright Accurate Business Services 2009

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Blackberry Pearl

Posted by Lanel Taylor On July - 27 - 2009

About a month ago Candy talked about her new PalmPre so I thought it onpearlly fair to share some things about the Blackberry Pearl.

In the Smartphone world you can get in some great discussions when you bring up Palm vs. Blackberry. I happen to be a Blackberry girl. I have a Pearl and have clients (and many friends) that I have successfully moved to Blackberry devices.

As with all Smartphones you can get your e-mail, calendar, texting, and web access on the Pearl. When I first got my Pearl I went with the regular data plan through my cell provider. It worked great, but I had to tether to do syncs with my desktop. I was able to find some applications that did many of the over-the-air syncs which helped a lot. A few months ago one of my clients upgraded to a Blackberry Exchange Server and because I needed to have access to e-mail on that account I upgraded as well. That was the BEST possible upgrade I’ve ever done. Now everything syncs over the air – my calendar, my address book, task lists, everything. There is nothing better than being out somewhere and knowing that every single phone number you’d ever want is right there in your phone.

This Blackberry is my first trip into the Smartphone world and I was leery, at first, about whether I wanted and needed the added features of the phone. Today, I can’t imagine not having my phone next to me. When I decided to get the Pearl I was concerned with the size of the other Blackberries (at the time the Curve was the only other option available from my carrier). I liked the slim, sleek feel of the Pearl so I went with that. Unfortunately, I’ve quickly outgrown the phone however.

While I rave up and down, from here to Alaska about how great the phone is, I highly recommend getting at least a Curve if you are going to be a power user. If you’re not sure about the benefits of a Smartphone and want the smaller size the Pearl is an awesome phone. I’ve never regretted my decision to get the Pearl – I’m just very ready to upgrade (and have an appointment with my rep already for the day that my big credit is available for my new-every-two phone).

In the coming months I’ll share some of my “must have” Blackberry applications. For now, let me share one aspect that is unique to the Blackberry that I’ve grown to love: Blackberry Messenger. It’s a Blackberry instant message/text message program. But, it does so much more than that. You can have multi-user conversations. You can see when the other person has received AND read the message you’ve sent (which is great when I’m sending my assistant a message). You can share files and pictures. Best of all, it’s free for Blackberry users.

My Blackberry and I are very close.  It’s never far away; it’s my alarm clock in the morning and my link to friends and family throughout the day. I’m very much a Blackberry fan and when I meet someone with a Blackberry (especially if it’s new or another version than mine) I don’t hesitate to talk about it and I’ll even ask to play.

If that makes me a geek gyrl, so be it. I’ll take that title proudly.

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Social Media Marketing Benefits

Posted by jeannineclontz On July - 20 - 2009

Social Media Marketing sure is HOT! I have been very successful in helping clients with my Social Media Marketing packages, but one of the questions I’m always asked is, ‘What are the benefits?’


While most clients want to be assured that closing new business is a part of the benefit, and it is, it is probably the least in overall importance to your total marketing efforts within this platform.


As a generally ‘free’ form of marketing, social media can generate incredible exposure for your business. With proper use of your profile areas, and links, you can create lots of exposure to your offerings.


Not only will this increase traffic to your web presence, but you can increase your subscribers/database by making sure that you have something to offer people, with little to no cost, when they first connect to your home page.


These tools can also connect you to new business opportunities and joint ventures. By searching for groups that connect to your target market, you will soon find others well suited to your niche. These connections can lead to some pretty incredible relationships with like-minded entrepreneurs.


All this activity, back and forth between your social media also helps to increase your search engine optimization. Sort of a nice bonus – you’ll be much more visible when people are looking for your products and services.


Participation in multiple social marketing communities and groups can also help to generate a more qualified lead. Connections can be made through mutual friends, testimonials and recommendations, all which help to establish you as a trusted expert. In many cases, the lead has already decided to do business with you before they ever make a connection.


And while I will say that these social media sites have certainly helped me to close sales with new prospects, many in areas of the world I might never have reached otherwise, I believe the most important benefit I’ve found to social media marketing is the overall reduction of my marketing expenses.


By adjusting my marketing plan and being consistent with social networking, I have been able to reach more prospective clients, build stronger relationships with current clients, peers, and colleagues, for little to no cost. How bad could that be?


So take the plunge. Get involved with Social Media…and enjoy the ride!


Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA). ABS provides ‘as needed’ marketing support to busy entrepreneurs. Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her free 10-Step Guide to Finding the Right VA, send a request to: service@accbizsvcs.com. For more information visit: http://www.accbizsvcs.com, www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com

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