I read TONS of books and Rob will attest that I buy TONS of books too. He actually had the audacity the other day, to say that I was going to create a sinkhole in our basement with my vast collection. Humph… he just doesn’t get it.
One of my favourite and often referred to books is by Maria Veloso. I haven’t read another book that has given me so much inspiration or guidance in creating great sales copy for the online world.
One of the best tips she offers is to find a sales page online that you think is really great and effective, and literally sit down with pen and paper and copy it word for word, five or six times. Yep, it’ll take you forever – some of those pages are LONG but you’ll soon start to feel the rhythm of the copy and understand the methods they use and it can become second nature.
This book is chock full of awesome ideas with plenty of examples to get you in tune to write your own dynamic copy that sells!
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