Here are five things to consider in crafting your 60-second infomercial:

1. Who is your target market?  While I can open my infomercial by saying, “although I have clients in almost every industry…” – you still want to focus on your niche or target market to help people think of who they know that could benefit from your services.  If you’re still not sure, analyze your current client list and see if there is a particular industry, or type of client that seems most logical to your offerings.
2. What problems does your target market have that you can solve?  Keep it simple.  Come up with one or two things – don’t overdo it – less is more!
3. How do you solve these problems?  Again, don’t come up with a laundry list of products/services, just enough to whet the appetite so they’ll want to find out more.
4. Mention something specific that speaks to results, like: ‘many of my clients say their sales increased at least 20% as a result of working with us’.
5. End with either a memorable tagline, or a question – like – ‘is that something that might be of interest to you or someone you know?’

Once you have it setup, print it out and practice it (and time yourself) several times until you have it pretty well memorized.  You don’t want to come off sounding too scripted, but you will need to get comfortable with all the aspects so that you’re sure to hit all the points you need to in your time allotment.

Once you have this mastered, you will want to cut the content even more, for a true elevator speech – which is usually only 30-seconds in length.

Finally, especially if you attend networking events regularly, you will want to have several different versions for answering the questions numbered two, three, and four above.  This gives people the opportunity to hear more about the additional services/products you provide.  If you only talk about one specific product or service, they’ll believe that’s all you offer and you could be leaving potential sales on the table.

With a little bit of work, and practice, you’ll have the perfect 60-second infomercial that helps people immediately recognize what it is you do, and who they need to refer to you.  Word of mouth marketing is the most cost-effective way to market your business.  The infomercial is the best tool to close the sale!

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s).  For her FREE audio CD “What’s Holding Back my Business Success?” or a 2-month trial in her group coaching program visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

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Ten of the most effective power words for email marketing are listed below. Using them in email subject lines as well as in the main text will allow you to ensure higher open rates and, consequently, improve on other email marketing KPIs.

Email Marketing Power Words:

1) New – In email marketing, it is important to note that the idea of novelty and freshness always strikes the curiosity of readers and the opportunity to learn or try something they never have before is always appealing. This is especially true if the proposition of something new will bring in more benefits to their own activities.

2) Save – Everyone likes the idea of savings especially when it comes to money. When engaged in email marketing, any proposition that allows readers to feel they will be getting something for much less than what it is actually worth will be attractive.

3) Safety – Security is a basic human need. This is the reason why readers are very much attracted to the proposition of added or guaranteed safety especially when it involves their well-being or their money.

4) Proven – All consumers, especially internet users, fear the unknown and they tend to be skeptical about all sorts of claims. Providing proof through your email marketing campaign will justify your claims, ease your readers’ fears, and allow them to trust your online business as well as the products and services you have on offer.

5) Love – Love is another basic need whether it refers to human beings’ relationships or material possessions. It is simply in the nature of human beings to have intense feelings for something and the proposition to provide them with something they will love is always inviting.

6) Guarantee – People are always doubtful of things they are not familiar with. Providing them with a guarantee (even by just adding the word to your sentence) helps ease their worries. It also makes your proposition seem sound.

7) Immediate – People online need to get what they want and get it quickly. If your readers are assured that they can benefit from your proposition immediately, you will definitely catch their attention. Using similar words like “instant” or “now” will also work.

8 ) Results – People don’t do anything (or buy anything) they won’t get results out of. Assuring beneficial outcomes through your proposition will surely trigger conversions.

9) You – Readers always like to be addressed because they need to know exactly how anything will affect or benefit them. Composing your emails as if you are talking to your readers directly will certainly help in enticing them to avail of what you have to offer.

10) Free – This is considered the most powerful of all email marketing power words simply because people like the idea of gaining something (or anything) for nothing. No matter what it is you have to offer, freebies will surely get your audience interested.

These ten power words will help you boost the results of your email marketing campaign. It is important to note, however, that the more often you use them, the less powerful they become. Be strategic when using these words-use them sparingly and mean it when you do.

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GeekGyrls is waking back up after a long hibernation from the winter…no forums this time, just a blog, as time permits…

What you can expect is a cool geeky chick blog with guest bloggers, helpful resources and maybe, just maybe a nugget or two of useful information…

Stay tuned ya’ll…

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