1) Sending Out Promotions Rather than News

All Internet marketing, including your eZine, should focus on building long-lasting relationships with your subscribers over time. If your eZine message is consistently aimed at prompting an immediate sale, you’ll find a steady stream of subscribers opting out.

To build a loyal following, design your eZine campaign to provide content and resources that will help spark interest in your product or service by subtly providing them with topics that show the benefits of your offerings.  For example, if you’re a business coach, sharing information that your target market could benefit from, will quickly show them you are an expert in this field. This will eventually lead to a positive action on their part, i.e. contacting you for professional business coaching.

2) Not Focusing on Subscribers

When organizing your eZine campaign, provide relevant and up-to-date content written in a way that speaks to your subscriber’s needs, never on your business offerings. People don’t care much about what your business can do for them, but what they can gain by building a relationship with you, that may ultimately lead to working together.  Using our coaching example above, sending valuable resources and information about challenges your ideal client may face would be better than just an announcement about your next program. By providing relevant content in a timely manner, subscribers are more likely to be loyal to your eZine campaign.

3) Making it Difficult to Opt Out

Your eZine success is not driven by the number of subscribers on your list.  The quality, not the quantity of your subscribers is far more important.  Making it difficult for people to unsubscribe can potentially lead to disaster.  Beyond annoying and alienating potential prospects, it will be more difficult to track your eZine results.  Allowing people to easily unsubscribe keeps your reputation intact and allows you to achieve optimum response rates.

It is perfectly understandable for you to want to make the most out of your eZine campaign as quickly as possible, but don’t let that allow you to defeat its entire purpose. Realize that it takes some time for eZine marketing to produce optimum results by making sure it’s implemented correctly. To keep you focused on the desired result, avoid these mistakes that eZine marketers often commit when running their Internet campaign.

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA).  ABS provides ‘as needed’ marketing and social media support, training and consulting to busy entrepreneurs.  Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her free 10-Step Guide to Finding the Right VA, or her FREE Report, Social Media Marketing Benefits, send a request to:  service@accbizsvcs.com or visit:  http://www.accbizsvcs.com, www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com

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Ten of the most effective power words for email marketing are listed below. Using them in email subject lines as well as in the main text will allow you to ensure higher open rates and, consequently, improve on other email marketing KPIs.

Email Marketing Power Words:

1) New – In email marketing, it is important to note that the idea of novelty and freshness always strikes the curiosity of readers and the opportunity to learn or try something they never have before is always appealing. This is especially true if the proposition of something new will bring in more benefits to their own activities.

2) Save – Everyone likes the idea of savings especially when it comes to money. When engaged in email marketing, any proposition that allows readers to feel they will be getting something for much less than what it is actually worth will be attractive.

3) Safety – Security is a basic human need. This is the reason why readers are very much attracted to the proposition of added or guaranteed safety especially when it involves their well-being or their money.

4) Proven – All consumers, especially internet users, fear the unknown and they tend to be skeptical about all sorts of claims. Providing proof through your email marketing campaign will justify your claims, ease your readers’ fears, and allow them to trust your online business as well as the products and services you have on offer.

5) Love – Love is another basic need whether it refers to human beings’ relationships or material possessions. It is simply in the nature of human beings to have intense feelings for something and the proposition to provide them with something they will love is always inviting.

6) Guarantee – People are always doubtful of things they are not familiar with. Providing them with a guarantee (even by just adding the word to your sentence) helps ease their worries. It also makes your proposition seem sound.

7) Immediate – People online need to get what they want and get it quickly. If your readers are assured that they can benefit from your proposition immediately, you will definitely catch their attention. Using similar words like “instant” or “now” will also work.

8 ) Results – People don’t do anything (or buy anything) they won’t get results out of. Assuring beneficial outcomes through your proposition will surely trigger conversions.

9) You – Readers always like to be addressed because they need to know exactly how anything will affect or benefit them. Composing your emails as if you are talking to your readers directly will certainly help in enticing them to avail of what you have to offer.

10) Free – This is considered the most powerful of all email marketing power words simply because people like the idea of gaining something (or anything) for nothing. No matter what it is you have to offer, freebies will surely get your audience interested.

These ten power words will help you boost the results of your email marketing campaign. It is important to note, however, that the more often you use them, the less powerful they become. Be strategic when using these words-use them sparingly and mean it when you do.

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Boost Business with your Own Ezine is an impressive resource chock full of of information and resources that teaches you step by step how to develop, distribute and market an ezine to build your business, build your subscriber base and market the hell out of your products and services.

Visit Ali’s products page and check out some very cool tools she offers to help you make money online with your business.

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