Social networks have taken the internet by storm, and they aren’t going away any time soon. A CNET report from nearly three years ago suggests that younger people are using private messaging over social media like MySpace and Facebook more than they use email – and this was before anyone even knew what a tweet was!
Many businesses have recognized this technological and social phenomena as an excellent opportunity to promote their businesses and stay in constant contact with their target audience. If you are among those businesses, you should know that combining your social network marketing efforts with your video marketing campaigns can have a potent effect on just how intimate you are with your audience.
With such a powerful tool as the internet at your fingertips, it would be wasteful to limit your business to traditional advertising. Promoting your company on the many social networks that exist is not only the smart thing to do, it’s also often free or very cheap. The more social networks you add your business to, the more you expose yourself to potential customers. Furthermore, you will usually have full control over your friends, which can lead to some very focused demographic targeting. Try doing that with a commercial on television!
Another thing to keep in mind is that MySpace and Facebook aren’t the only kids on the block. Niche social networks are growing rapidly. Consider Ning, a company that allows its users to create their own social networks. Types of networks range from science to politics to everything in between. Find the network that suits your demographic best and make your presence known.
If you’ve ever started a video marketing campaign only to be disappointed that, after all of your effort, very few people are actually watching your videos, a great solution is to integrate your videos into your social networks. Don’t just repost your videos on your social networking assets. Update your audience about new videos with blog posts, twitter tweets, and bulletin announcements. Not only will the views start to add up quickly, but the viewers are all from an audience that you know is already predisposed to be interested in your business.
Don’t forget that most video sites now act as social networks on their own. When you just upload a video and leave it, your viewers will sense a lack of connectivity. Customize your profile and fill it out with pertinent information about your business. Add friends and accept friend invitations. Take a few minutes every day and comment on a few videos related to your niche. If someone posts a positive comment (or constructive criticism) on one of your videos, take the time to send them a personal message and thank them for their input. These personal touches can go a very long way to show your audience that you’re connected to them and that you care.
Social networks are all about relationship building and keeping in touch. Often, you’ll find that your video marketing campaigns have the same purpose, so it’s only natural that when you combine the two, you’re creating an atmosphere of trust and availability to your target group.
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