Archive for the ‘tools’ Category

YETA – Year End Technology Assessment

Posted by andreacannavina On October - 14 - 2009

Yes, it is that time again!

Before you know it, the air will be crisp, people will be more apt to smile as the holidays approach and for most businesses, the work load will wind down as the year comes to a close.  These are just a few of the reasons that year end is the perfect time to implement change.  In fact, many people actually expect to do things a new way at the start of a new year and are much more apt to adopt any changes they are aware are coming.

Before you can implement change, however, you have to assess where you are at, where you want to be and what you have.  I call this a Year End Technology Assessment (YETA) and Autumn is the perfect time to take a good hard look at the actual equipment, software and processes in use in your practice so you can be in a position to make changes on the first of the new year.

Why do you need a YETA?

First, it is always good to stay attuned to the physical equipment and processes in place at any business.  Servers and PCs are actual machines, and just like cars, perform better with routine maintenance.  However, no matter how well cared for, eventually every machine fails.  By seeing how old the actual mechanics are, you can get a much better idea of when that item is more likely to fail.

It is also always a good thing to understand how technology can improve or change over time.  You cannot position your company to take advantage of any opportunities new technology presents, if you don’t know what you are looking for.

Additionally, a YETA can pinpoint where likely failures will occur, long before any dreaded loss or breach of information occurs – ultimately saving you a great deal of time and/or frustration.

When conducting a YETA, there are four areas of concentration:
• Hardware
• Software
• Office policies
• Work flow

Step 1 – Hardware Assessment

Completing the hardware inventory is really quite simple with the handy and free Belarc Advisor at www.belarc.com.

Simply download and run this small application on each computer within your practice. Belarc will provide you with a comprehensive diagnostic evaluation of the actual hardware, as well as a list of the software installed on each computer. Do not be surprised if this list is extensive as many PCs come with pre-installed software that you may never use or even know existed!

When completed, Belarc will display a report about the PC on the screen. Print the report for each computer and label it with the name of the staff member or location of the computer, along with keeping a copy of each report in a folder or IT binder.  A copy can be also be folded and placed in an envelope taped to the side of the machine or monitor, just be careful not to cover any vents.

According to Long Island Legal IT Guy, Michael Glasser of www.glassertech.com, any of the older Pentium Processor line 2.8 Ghz or less should be replaced.  If you have Systems running Windows 2000 or lower, they should be considered next for replacement.

A new system should, at a minimum, have a Core 2 Duo Processor at 3 Ghz, 2GB of RAM and running Windows XP Professional. If you want to be ready for Windows 7, make sure to get 4GB of RAM.  Michael also suggests getting a PC with a dedicated Video Adapter as opposed to a video card that is built into the motherboard.

Additionally, along with the Belarc report, ask the staff member who uses the computer if they have any comments about it.  While a Belarc report can give you the black and white, the staff member will be able to tell you if the PC crashes a lot, or is very slow re: e-mail, etc.  Write these comments on the back of the Belarc report.

Finally, gather the Belarc reports for all the computers in your business and compare.  Which is the oldest, running the oldest software or is the slowest?  Mark that PC for first replacement and continue assessing until you have determined an approximate replacement date for each PC.

Keep in mind that computers are generally lasting a bit longer than in the past; but that does not mean that you should hang on to a PC until is it dies.  The point in assessing your PCs is to avoid data loss and the loss of productivity when an unexpected failure does occur.  This means each PC should be considered for replacement at least every 4 years.

2.  Software Assessment

Next item on the YETA list is software. This is probably the easiest part of the YETA.

Make a list of the most important or frequently used software in your practice (billing, case management, e-mail, word processing, time tracking, etc). Then check the Belarc reports to make sure every computer in your business has licensed copies of those applications installed and that all are running the same version.

It is very important to keep each application used at your company within one or two versions of the most current release. Not only because most vendors limit support, but in some instances older versions of software have very real security risks.  Visit each software company’s website to learn the most current release information.

Without a doubt, make sure that any anti-virus software is up-to-date for any computer which has access to the Internet and that the virus definitions are set to automatically update at least once very 24 hours.

Don’t forget to add the software upgrades to your IT budget.  To minimize these expenses, when purchasing a new PC ask for as much OEM software to be installed as possible.  OEM software is licensed, but can only be installed on new PCs. Even if you can only get older versions of the software that you use, it is still worth your while, as generally it will be much less expensive to upgrade the software on that PC than to purchase new.

3.  Office Policies Assessment

The third step to completing a YETA, or office policies, will have the most impact on staff.  Deciding what office policies are with regard to computer use and technology is tricky from a political standpoint. However, this is an important issue which needs to be determined and enforced.

Any policy put into place should consider:

• accessing personal e-mail accounts (AOL, Yahoo, etc)
• use of “instant messaging” programs (MSN Messenger, AIM, etc.)
• personal use of the internet (paying bills, shopping during lunch)
• downloading from the internet (ANYTHING)
• accessing social media such as twitter

It is important for staff to understand the security risks that are inherent in use of the Internet and/or e-mail.  Staff needs to understand that any blocking of personal accounts or web based services is to maintain the integrity of the network and nothing more.

4.  Workflow Assessment

The fourth step in any YETA is to analyze work flow to see where improvements can be made or technology applied. For instance, one easy to implement upgrade is to go from tape based dictation to digital; or if you do not use dictation, to upgrade from typing to speaking.  Why?

I once read that speaking is up to seven times faster than writing, and four times faster than keyboarding (for the average typist).  Can you speak faster than you write/type?  I can (and I type at about 100 words per minute)!  So, using your voice is the most efficient means to get your needs known and isn’t that what having an assistant is for – to take care of your business needs as quickly and efficiently as possible?

Now, along with improving the actual work flow processes, you need to identify the steps that repeat themselves with each file and client. Think like Henry Ford – the more time you can save from the drudgery of repetitive functions, the more time you have to concentrate on the important aspects of keeping your business running smoothly and even growing.

When you find a process that repeats, write down the steps taken.  From there, you can build a company handbook one repeating process at a time.  Once you have a company handbook, you have a simple, effective means to get new hires up to speed very quickly; and you stop yourself from wasting precious time rethinking each process anew.

Ultimately, your goal should be to remove yourself from as many of the processes as possible.  Automation and systems are what will get you there.  Anything you can have an assistant handle, delegate.  There are only so many hours in the day and you should be spending your time on paying client work, generating new clients and/or dare I say, a little leisure?

You cannot complete a YETA, without one last important step.

5.  Polling The Staff

You need to poll the staff and brainstorm with the whole office as to how each person thinks they can be more efficient or where they see areas for improvement in any process.  By including each member in the YETA, you will not only gain valuable insights, but buy in of any upgrades or changes ultimately put in place.

In the end, it is the staff which must use the hardware, software, technology and processes in place at any firm.  Consider them and use their knowledge to improve your bottom line.

But you better hurry!  Your opportunity to implement a new way to work in the new year only comes around once per year (and January 1st will be here before you know it)!

Popularity: 2% [?]

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Integrating Information on your BlackBerry

Posted by Lanel Taylor On September - 28 - 2009

Want in on a secret?  I upgraded my phone this month from the Pearl (which I loved) to the Storm (which is out of this world).  Seriously, if you thought I was a BlackBerry fan before, you just wait.  I know I mentioned wanting to upgrade to the Tour but, honestly, when I was in the store playing with it I didn’t like the Tour at all.

So, last month I talked about one RexWireless app that I love and I promised to tell you about another.  Well, as promised, here’s my other favorite app from them…RexConnect.

Here are a few examples of how I’ve used RexConnect (and why I can’t live without it)

  1. Say your mom calls you and says she wants to send a card to your cousin but she doesn’t have her address.  You tell her no problem.  Pull up your cousin’s contact information, click “RexConnect”, choose the e-mail (or text) option and send the contact info off.
  2. Say you get an e-mail about the location, time and date of a meeting (or party) you’re attending and you don’t want to lose the address (or other important information).  Easy, in the e-mail click “RexConnect”, choose calendar and insert the e-mail in that day/time on your calendar.  It will show as an appointment with the e-mail body in the notes section.
  3. Say you need to keep track of the day and time a call was made.  You go to your call log, click “RexConnect”, choose ToDoMatrix, and enter it in the necessary folder.

The send contact information feature alone makes this app a must-have for me (seriously).  The others are just added bonuses in my book.  In essence, you can be in pretty much any app and send that information to another app.  It’s awesome.  I love being able to add things to my calendar, ToDoMatrix, send e-mails/texts easily with a quick click of a button.

Next month I’m going to discuss some super important apps that will help make your BlackBerry experience more enjoyable.  And, if you have an app that you absolutely love be sure to contact me through my website and share.  I test all apps out personally before I’ll rave about them but I love trying new apps so it’s never a problem.

Popularity: 2% [?]

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Bye-bye T-Mobile Dash, Hello iPhone 3G S

Posted by Andrea Kalli On September - 2 - 2009

T-Mobile Dash vs iPhone 3G Well, it finally happened. I have migrated my mobile phone experience from a Windows-based smartphone (T-Mobile Dash) to Apple’s iPhone 3GS. Partly because my Dash was over 2 years old and acting up a bit, partly because I turned 50 last month and my husband surprised me with a trip to the AT&T store, and partly because I just wanted to see for myself what all the fuss was about. One thing you may not know about me is that I’ve been a Microsoft fangirl from way back, so making the switch to an Apple mobile device was something I’ve resisted up until now.  Overall, I’m really having a fun time with my new iPhone. It’s definitely different. The whole touchscreen thing is new to me and I’m slowly getting used to it. At first I really missed having buttons, but now…not so much. I was also worried about not knowing how the AT&T cell service in my area would be compared to the awesome T-Mobile cell service was, but fear not… it’s just as great.

The first thing I noticed was that it is physically bigger than the Dash. That’s OK. The feature that has put me over-the-top in love with the iPhone from the very beginning is the screen size (aka workspace). Holy Moly! Where have you been all my life?!?!

Something I discovered that you can easily do is to add a new desktop icon to your favorite websites, thus completely customizing your iPhone to access the sites you most commonly visit. While you’re on any webpage in the browser on your iPhone, click on the plus sign and select Add To Home Screen. OMG!

And can I just go on the record to say that the web browsing experience is FAR superior to that on my T-Mobile Dash.  Since this is not a Dash-bashing post, I’ll simply say that my iPhone will not strictly be a mobile tool for me to get my email anymore. It’s so much more. Plus, I do understand that there’s a new T-Mobile Dash on the market, however… the call of the iPhone was too strong for me to ignore. Dang it! I just wanted one, OK!!?

The other thing I love is the application store. I feel like someone handed me a credit card and told me to shop-till-I drop. There are free apps a-plenty to choose from. While I’m not a big fan of using iTunes, I’ll suck it up as I walk down each virtual aisle and get to pick and choose what bling I want to get for my new toy business tool. Finding new applications is fun, but a bit time-consuming. I have always been a huge fan of “top 10″ and “Best of” types of articles, so Mashable has become my new BFF when looking for iPhone application lists. I’m having a lot of fun exploring the applications for social networking, too. These make it really easy to interact with the various social networks away from my computer.

Since this is my first iPhone blog post here, I’d like to share an application that has me as excited as my puppy gets when he thinks I have a treat in my hands — the Facebook for iPhone 3.0. All I can say is WOW! I’m in Facebook Business Page heaven. Forget about looking at my Facebook profile, it’s the integration with Pages that has me seeing stars.  Just days before it became available, I read an article about the new version of this application and couldn’t wait until it was approved. While there are some missing features that people are wanting, I’m quite happy with the new functionality to work with the Facebook Pages I’m an admin for.

Other social networking applications I’ve installed and are exploring are TwitterFon, Nambu, LinkedIn, and Wordpress (Thank you, Mashable!). I’m also exploring various ways to work with my ping.fm account, including something I just found called Pingle.

In upcoming blog posts I’ll be exploring more of these social applicatons and more, then sharing my experiences with you.

What about you? Any iPhone users out there that have an application you’ve discovered that makes you all giddy or gives you that warm fuzzy feeling inside? I’d love to hear from you!

Popularity: 4% [?]

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Get organized Blackberry style

Posted by Lanel Taylor On August - 25 - 2009

It’s no secret that I love my Blackberry.  It’s with me everywhere I go.  In fact, this past weekend I was camping and had zero cell reception for the entire weekend (including the drive over that that’s a whole different story) which made a few off my Blackberry Apps completely useless — I was at a loss.  Luckily I had the river and some great hiking to distract me.

Years ago I read Getting Things Done by David Allen (excellent book by the way) which transformed a lot of how I organize my thoughts, life, and “to do” items.  When I got my Bberry I had to come up with a way to integrate what I’d learned in the book with how my smartphone could make my life easier.  I did some research and found the perfect app for me.  TodoMatrix by RexWireless.

This application is, in essence, a to do list.  But, really, it’s so much more.   They’ve taken the GTD file cabinet idea and made it into an application.  It’s like having a four drawer (or six drawer if you’re like me) file cabinet in your phone.  Within each “drawer” I have folders for that section.

For example:  In my “Personal” drawer I have folders for music, cash, food, movies, etc.  So, if I’m out somewhere and hear a song I want to download I type it in my music folder.  In my movie folder are movies that I’ve watched previews for or that people have recommended.  In my cash folder I log my cash spending to enter in my budgeting software.  Food — well, that would be items I need to pick up at the grocery store (you know, so I don’t forget that one thing I went to get and come home with five other things).

I have drawers for certain clients, my business, personal, travel (ideas, packing reminders, etc.), and family ideas.

The program has so many functions.  I can delegate tasks to people (and have the tasks e-mailed to them).  I can set reminders of due dates (for things I need to do — like take a medication or pick up someone).  You can set up locations (from the GTD plan) so if you are at your computer you can pull up your @computer list.

Seriously, my bberry todo list is hidden, I don’t even use it.  I HIGHLY recommend you check out RexWireless and todoMatrix.

Next month I’ll probably do a review on RexWireless’ RexConnect — another MUST HAVE app.

Popularity: 4% [?]

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Blackberry Pearl

Posted by Lanel Taylor On July - 27 - 2009

About a month ago Candy talked about her new PalmPre so I thought it onpearlly fair to share some things about the Blackberry Pearl.

In the Smartphone world you can get in some great discussions when you bring up Palm vs. Blackberry. I happen to be a Blackberry girl. I have a Pearl and have clients (and many friends) that I have successfully moved to Blackberry devices.

As with all Smartphones you can get your e-mail, calendar, texting, and web access on the Pearl. When I first got my Pearl I went with the regular data plan through my cell provider. It worked great, but I had to tether to do syncs with my desktop. I was able to find some applications that did many of the over-the-air syncs which helped a lot. A few months ago one of my clients upgraded to a Blackberry Exchange Server and because I needed to have access to e-mail on that account I upgraded as well. That was the BEST possible upgrade I’ve ever done. Now everything syncs over the air – my calendar, my address book, task lists, everything. There is nothing better than being out somewhere and knowing that every single phone number you’d ever want is right there in your phone.

This Blackberry is my first trip into the Smartphone world and I was leery, at first, about whether I wanted and needed the added features of the phone. Today, I can’t imagine not having my phone next to me. When I decided to get the Pearl I was concerned with the size of the other Blackberries (at the time the Curve was the only other option available from my carrier). I liked the slim, sleek feel of the Pearl so I went with that. Unfortunately, I’ve quickly outgrown the phone however.

While I rave up and down, from here to Alaska about how great the phone is, I highly recommend getting at least a Curve if you are going to be a power user. If you’re not sure about the benefits of a Smartphone and want the smaller size the Pearl is an awesome phone. I’ve never regretted my decision to get the Pearl – I’m just very ready to upgrade (and have an appointment with my rep already for the day that my big credit is available for my new-every-two phone).

In the coming months I’ll share some of my “must have” Blackberry applications. For now, let me share one aspect that is unique to the Blackberry that I’ve grown to love: Blackberry Messenger. It’s a Blackberry instant message/text message program. But, it does so much more than that. You can have multi-user conversations. You can see when the other person has received AND read the message you’ve sent (which is great when I’m sending my assistant a message). You can share files and pictures. Best of all, it’s free for Blackberry users.

My Blackberry and I are very close.  It’s never far away; it’s my alarm clock in the morning and my link to friends and family throughout the day. I’m very much a Blackberry fan and when I meet someone with a Blackberry (especially if it’s new or another version than mine) I don’t hesitate to talk about it and I’ll even ask to play.

If that makes me a geek gyrl, so be it. I’ll take that title proudly.

Popularity: 2% [?]

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Prospecting in your own backyard: free marketing ideas

Posted by katiebaird On June - 22 - 2009

Right now a beach vacation sounds great, but might feel unaffordable. And, uh-oh, the car odometer just rolled over to 60,000 and is due for one of those major expensive checkups, so that will wipe out a large part of your vacation fund.

Here’s how I took care of both of those obstacles by signing new clients who had services and products I wanted.

The owner/manager of some lovely beach homes in an area where we  love to vacation offers shared ownership of some of his beach front properties and rents them when the share owners can’t use them. We’d been invited guests of friends who own one of these timeshares and imagined how nice it would be to own one ourselves. My husband and I just couldn’t swing the cost of fractional ownership and the rental prices are staggering, too.

We visited this resort area once or twice a year, always staying in not-so-nice digs, and for just a couple of nights’ stay. After one of these visits, I decided to contact the owner  of the luxury properties and see if he needed any web support (I’d visited his site and knew it remained largely unchanged for long periods). It was one of those happy serendipitous connections: he’d been looking for someone to take over the site’s maintenance for awhile and I called at the right time. We went forward from there and now I barter with him periodically for a week at one of his lovely properties.

Barter for a beach vacation.My auto mechanic of twenty years had never made the leap to the Web. Living in a small town means we’ve become well-acquainted over the years and when I come in for service we chat about kids, baseball, our town. Enough years have passed that father had passed ownership to son, who seemed poised to take the business in some new hip directions. During an oil change I the son if he had considered building a website. He responded that he knew they needed to do it but were too busy to figure out where to begin. We chatted about it and the seed was planted. A couple months later, he called and asked if I could come in and discuss building a site. We agreed to barter and I ended up with almost a year of auto service in exchange for the project.

On a smaller scale, I have worked out trades for advertising on one of my sites with my massage therapist, the owner of a local yarn shop, my hair stylist, and a cycling shop.

The approach to this strategy is simple.

  1. List the  businesses you already frequent, and scope out their operations for a place where your services might be a fit. Since you already know what they have to offer, there is barter potential if you land them as a client.
  2. Pay them a visit at a time when they aren’t swamped, and mention what you can do for them. If you’re a regular face and they are already familiar with you on one level, it we be much easier.
  3. After you have a contract and have developed a good working relationship with this new client, broach the barter idea.

If you haven’t bartered before, you’ll need to become familiar with the IRS rules for barter transactions and be sure to issue invoices and keep accounting records which will satisfy the government. You also need to consider that barter income reduces cash income, so you’ll need to make certain you don’t arrange for more bartering relationships than you can afford.

In the current economy, hand picking the clients you want from the businesses you already know and trust is a low risk approach. Just look around. These may be in your community just waiting for you to tap them. Or, if you prefer not to work with local clients, think about the businesses you frequent when traveling, visiting family, or on vacation. You probably have many relationships with businesses in which you could convert your role from customer to service provider. And if you can add a bartering arrangement to the deal, you both win.

Popularity: 2% [?]

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Candy tells us about the Palm Pre

Posted by candybeauchamp On June - 19 - 2009

The only thing I forgot to say is that the Sprint Navigation ROCKS. I’ve seen a few of these and Sprint’s is, in my opinion, the best. There are currently just a few apps available, but they are good quality ones. Also, the photo quality is great… I’ll post a photo, untouched and taken with my phone below the video. Enjoy!

View down canal in Rockport TX

Popularity: 2% [?]

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Image Editors for Everyone

Posted by Alyssa Gregory On May - 25 - 2009

Photoshop and Illustrator are among my favorite image editing tools. I use them daily for a number of things, from graphic design work to the simplest tasks, like re-sizing personal photos. But not only are they quite expensive, but the learning curve is tremendous.

It’s not easy for someone with little experience with these applications to install them and start using them fully. Heck, I don’t even use them to 100% of their capability and I have years of experience!

So what do non-designers do? What can you use to modify photos or do basic image optimization when the funtionality in the software that came with your digital camera or scanner is not enough?

Two of my favorite free image editors are Paint.NET and GIMP. I have used both on my second (and third) computers at home or at other locations when I’ve had to work in a pinch. Here are some details.

Paint.NET
Paint.NET is free and has a lot of features, including:

  • Simple, intuitive, and innovative user interface
  • Layers
  • Effects such as blurring, sharpening, red-eye removal, distortion, noise, and embossing
  • Adjustable brightness, contrast, hue, saturation, curves, and levels
  • Simple tools for drawing shapes
  • Unlimited history (I love this feature because it means you can undo and undo….and undo.)

I primarily use a Mac for my work and Paint.NET is only avaialble on Windows. But I have installed and used it on a PC, and it’s really easy to use…almost deceivingly easy with the amount of functionality it provides. There is virtually no learning curve here, so I vote this as a must-try for any non-designers interested in doing image editing work.

GIMP
GIMP is probably one of the most used open source image applications. It has pretty extensive functionality and mimics Photoshop in some ways. Some of the features GIMP has includes:

  • Painting tools including brush, pencil, airbrush, clone, etc.
  • Gradient editor and blend tool
  • Unlimited number of images open at one time
  • Layers and channels
  • Editable text layers
  • Transformation tools including rotate, scale, shear and flip
  • Supports all of the major file formats

There are versions available for Windows and Mac. While it does have a lot of functionality, there’s a bit of a learning curve. If you have time to play around, do some tutorials and practice, you can do almost anything that can be done with Photoshop. One major downfall to note, however, is that GIMP doesn’t support CMYK, which makes it a no-go for any print design work. But this is still a very good, advanced (and free!) image editor.

So, have you used either of these? Are you up for giving them a try?

Popularity: 1% [?]

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Have Content, Will Travel: Repurpose using HubPages and Squidoo

Posted by Andrea Kalli On March - 12 - 2009

Ever wonder how you can become a content machine? Not to worry! If you’re not the creative genius you always hoped you’d be, you’re in luck. You don’t have to be a writing machine if you know where to look…which is right in your own backyard.

There’s something I always want you to continue saying to yourself – “repurpose my content, repurpose my content, repurpose my content”. Take newsletter or ezine articles you’ve done and repurpose them. Take forum answers you’ve spent time on and repurpose them. I find some of the best topics for articles comes in the form of questions my target audience is asking. Forums and Yahoo Groups I belong to make an excellent breeding ground for what people really want to know more about or are having trouble with, and which you can provide answers to…in the form of an article, of course.

Where can you post all this content treasure you’re building up?

Using content sharing sites such as HubPages and Squidoo are not only easy, they are fun to use. These sites have widgets and gadgets to make a more interesting article page. By adding pictures, user interactivity, videos, or incoming RSS feeds, Twitter Search to pull in tweets about your topic, eBay, countdowns, sports information, newswires…the list goes on, they offer up some great design and layout options for the complete newbie.

Plus, here’s the real bonus: the search engines just love them! Both are free to use. Both offer stats so you know how popular your articles are, where the traffic is coming from, what outgoing links were clicked on, etc.

New features are regularly being added to these sites. Recently, Squidoo announced that you can push your Squidoo lens (the article) out to your Twitter stream, making your content even more viral. What a marketing bonus!

When creating your hubpage or Squidoo lens, don’t forget to give yourself some link love by including a link back to your own website, for those all-important external links. Both sites encourage their authors to post multiple articles on as many topics as you want. Try to keep them centered on your business or industry. You are not limited to just one.

Blogging vs. Article Marketing vs. Non-traditional article sites

Sometimes I struggle with this myself, but the real point to spreading it around is to give you more exposure in various places on the Internet, plain and simple. Repurpose your content and create different versions of your articles to post on all three areas, and you’ll be good.

Think of it as a magic triangle of Article SEO:

  1. You have your article posted as a blog post,
  2. you have a slightly different version of the same article posted in an article directory, such as www.ezinearticles.com,
  3. then you have another slightly different version of the article published on HubPages.

It’s quite common to easily own several top spots on Google for the same search term. All with links to your website and including your primary keywords and phrases. What a great opportunity to display expertise in your field!

Sound appealing? Yeah, thought so.

Be sure to visit and participate in these websites to gain a greater advantage in search engine visibility over your competitors:

HubPages: www.hubpages.com

Squidoo: www.squidoo.com

Popularity: 100% [?]

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Social Media Marketing

Posted by Anna Baron On March - 7 - 2009

Everyone is talking about social media marketing.  All of my clients and the leads I receive call me telling me that they need, want and have to have a blog, Twitter, Facebook, etc.  They don’t know why…they just know they do because everyone’s talking about it and everyone’s doing it.

So I get a barrage of phone calls and emails saying “I need it but why do I need it?” Some people get it, some people kinda get it and some people – you know – get that glazed over look in their eyes where they’re thinking crazy marketing girl say what?

If you’ve been struggling to wrap your head around social networking, this video by Perry Belcher on Social Media Marketing will definitely be helpful!

If you want to save half an hour to an hour of unbillable time (not to mention your sanity) explaining social media marketing to people over and over again, then definitely put this video into your toolbox for explaining to clients what it’s all about and why it’s so dang important!  :)

Okay, here’s the parental advisory – I think there’s one “bad word” Perry drops in this video…nothing you haven’t heard before and not bad for a 10 minute video actually – I probably would of had more slip than just one :P – however, just in case there are kids in the room or in ear shot, be advised. Other than that – this dude is freakin’ hilarious and makes me giggle while clearly explaining social networking in a way we can all grasp.

If you can’t see the video below, click here.   (also look below the video for some great book resources on social media marketing!)

By the way, here are a couple of fabulous books over on Amazon that I recommend on Social Media Marketing.

Popularity: 1% [?]

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