Archive for the ‘tools’ Category

ipodA huge thank you to VA Classroom. I actually won this from them. It’s been awesome and I do use it for certain things at certain times… let me explain…

First off let me say, I am not an Apple fanperson. Never have been, never will be. The iPod touch is my first iPod device ever. I cannot say that I am in love with it, but I will definitely say that it is has proven nifty in more ways than one since I got it.

Ok, let’s get this out of the way: Video and Music. Videos are clear and smooth. You can use the built-in Wi-Fi on your home or office network to browse the web and YouTube directly. That itself is pretty smooth. You can also purchase music directly from the iTunes store over Wi-Fi and load them directly to the phone. Overall I’d say this is pretty similar to the experience I have on my Palm Pre.

One thing the iPod Touch has over my Pre, however, is the huge amount of applications available for it. I’ve been able to download apps for many things: Math Quizzes for my children, Duke Nukem 3D for my husband, oh, and also for toting around and viewing work related documents.

Another feature of the iPod Touch is that you can use iTunes to sync with your calendar. The iPod will already check your e-mail automatically for you whenever it detects an available Wi-Fi network. The ability to sync your calendar can be pretty useful, but I still prefer the automatic sync that my Palm Pre offers.

Over all I rate this device as 4 stars. If it was billed as only a game, music, and video device I’d probably have given it 5 stars. But with all the hype I was really hoping for something more useful for business use.

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Favicons: Branding at the Pixel Level

Posted by Alyssa Gregory On February - 25 - 2010

faviconsYou’ve seen favicons; you know, those little logos that appear before the site name or URL in your browser window.  These little icons (they’re 16×16 pixels) may seem irrelevant, but they can have a tremendous impact on your website.

Consider your own navigating habits. If you’re anything like me, you probably have a handful of tabs (or more!) open in your browser at any given time. I use a Firefox add-on that shifts my tabs vertically to the left-side of my browser window. So, many times, all I see is the little favicon.

When I go to jump to a new tab, if a site is missing a custom favicon, I have no idea what the site is without clicking or mousing over the tab. It may not seem like much of an inconvenience, but it’s a major fail, in my opinion. Not to mention if you don’t have a favicon for your site, you’re missing out on a quick and easy way to add to your brand.

Here’s a simplified look at the process of creating a favicon:

  1. Use an existing logo file or create a graphic from scratch using a generator
  2. Reduce the file down to 16×16 pixels
  3. Export as a .ICO file (favicon.ico) with your software
  4. Upload to the root directory of your website

Ready to create your own? Here are some more in-depth tutorials to give you some guidance:

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So, What Do You Do? Five Steps to an Infomercial that SELLS!

Posted by jeannineclontz On January - 15 - 2010

Did that title give you pause?  Many people struggle to answer this question.  Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what you have to offer.

Here are five things to consider in crafting your 60-second infomercial:

  1. Who is your target market?  While I can open my informercial by saying, “although I have clients in almost every industry…” – you still want to focus on your niche or target market to help people think of who they know that could benefit from your services.  If you’re still not sure, analyze your current client list and see if there is a particular industry, or type of client that seems most logical to your offerings.
  2. What problems does your target market have that you can solve?  Keep it simple.  Come up with one or two things – don’t overdo it – less is more!
  3. How do you solve these problems?  Again, don’t come up with a laundry list of products/services, just enough to whet the appetite so they’ll want to find out more.
  4. Mention something specific that speaks to results, like: ‘many of my clients say their sales increased at least 20% as a result of working with us’.
  5. End with either a memorable tagline, or a question – like – ‘is that something that might be of interest to you or someone you know?’

Once you have it setup, print it out and practice it (and time yourself) several times until you have it pretty well memorized.  You don’t want to come off sounding too scripted, but you will need to get comfortable with all the aspects so that you’re sure to hit all the points you need to in your time allotment.

Once you have this mastered, you will want to cut the content even more, for a true elevator speech – which is usually only 30-seconds in length.

Finally, especially if you attend networking events regularly, you will want to have several different versions for answering the questions numbered two, three, and four above.  This gives people the opportunity to hear more about the additional services/products you provide.  If you only talk about one specific product or service, they’ll believe that’s all you offer and you could be leaving potential sales on the table.

With a little bit of work, and practice, you’ll have the perfect 60-second infomercial that helps people immediately recognize what it is you do, and who they need to refer to you.  Word of mouth marketing is the most cost-effective way to market your business.  The infomercial is the best tool to close the sale!

Jeannine Clontz, IVAA CVA, MVA,  EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA).  ABS provides ‘as needed’ marketing support and consulting to busy entrepreneurs.  Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her free 10-Step Guide to Finding the Right VA, or her FREE Report, Social Media Marketing Benefits, visit:  http://www.accbizsvcs.com, www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com

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Show me your toys!

Posted by candybeauchamp On January - 11 - 2010

I’ll show you mine if you show me yours :)

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Mistakes to Avoid in Your Ezine Campaign

Posted by jeannineclontz On December - 11 - 2009

Using an eZine (Electronic Newsletter) as a part of your overall Internet Marketing plan can be a powerful way to achieve your marketing goals. Less experienced marketers commit a number of common mistakes that may cause your targeted list to opt-out.  Here are several common mistakes to avoid in your eZine campaign.

1) Sending Out Promotions Rather than News

All Internet marketing, including your eZine, should focus on building long-lasting relationships with your subscribers over time. If your eZine message is consistently aimed at prompting an immediate sale, you’ll find a steady stream of subscribers opting out.

To build a loyal following, design your eZine campaign to provide content and resources that will help spark interest in your product or service by subtly providing them with topics that show the benefits of your offerings.  For example, if you’re a business coach, sharing information that your target market could benefit from, will quickly show them you are an expert in this field. This will eventually lead to a positive action on their part, i.e. contacting you for professional business coaching.

2) Not Focusing on Subscribers

When organizing your eZine campaign, provide relevant and up-to-date content written in a way that speaks to your subscriber’s needs, never on your business offerings. People don’t care much about what your business can do for them, but what they can gain by building a relationship with you, that may ultimately lead to working together.  Using our coaching example above, sending valuable resources and information about challenges your ideal client may face would be better than just an announcement about your next program. By providing relevant content in a timely manner, subscribers are more likely to be loyal to your eZine campaign.

3) Making it Difficult to Opt Out

Your eZine success is not driven by the number of subscribers on your list.  The quality, not the quantity of your subscribers is far more important.  Making it difficult for people to unsubscribe can potentially lead to disaster.  Beyond annoying and alienating potential prospects, it will be more difficult to track your eZine results.  Allowing people to easily unsubscribe keeps your reputation intact and allows you to achieve optimum response rates.

It is perfectly understandable for you to want to make the most out of your eZine campaign as quickly as possible, but don’t let that allow you to defeat its entire purpose. Realize that it takes some time for eZine marketing to produce optimum results by making sure it’s implemented correctly. To keep you focused on the desired result, avoid these mistakes that eZine marketers often commit when running their Internet campaign.

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA).  ABS provides ‘as needed’ marketing and social media support, training and consulting to busy entrepreneurs.  Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her free 10-Step Guide to Finding the Right VA, or her FREE Report, Social Media Marketing Benefits, send a request to:  service@accbizsvcs.com or visit:  http://www.accbizsvcs.com, www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com

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Benefits of WordPress for Blogs & Websites

Posted by jeannineclontz On November - 11 - 2009

As the Internet evolves from its technology to its software, and changes the way we communicate, it has opened us to a whole new world of social media. Blogging is one such evolving method of communication, and WordPress is one of the foremost accepted platforms for people wanting to get into the blogging action.

Evolving Software

WordPress is free, web-based software that is open source, which means it is available for developers to build upon and alter at will. Over time, its open source flexibility has allowed WordPress to become a content management system (CMS), or a program that creates, edits, and manages website content as well as blog content.

The best part about WordPress is that it doesn’t require knowledge of PHP or HTML code to use it. The blog or website creator chooses the look and rearranges the content simply and without rebuilding whole pages through the code.

While utilizing WordPress to build a website is possible, my preference is to maintain separate platforms for my website and blog by using traditional website development options.  I believe it allows me to take advantage of different options, and search engine optimization methods to capture as many prospects as possible.

Themes and Plug-ins

WordPress has a theme system that allows for easy customization for your blog allowing the creator to change the look of the site as often as they like. WordPress also has features that assist with link management, complex indexing of blog posts, and the ability for multiple authors to add blog or site content. WordPress works well with other blogging services like Trackback and Pingback as well as easy importing of content from other blogs. WordPress also has security features such to control spam and visitor comments, user registration, and password protection for selected posts. There are also hundreds of compatible plugins available that can greatly extend the functionality.

WordPress for Business and Pleasure

WordPress started as a communication tool for the individual, but it also has many benefits to offer to the business world. Since WordPress is so simple to use and maintain, this means less overhead and less time spent for creation and maintenance of the blog platform. The blogging aspect of WordPress also means that companies have an on-demand method for keeping their audiences updated on company business and advertising their products and services. Plus, blogging offers a wonderful method for companies to get feedback from their consumers. It allows you to keep the content fresh, which increases search engine ranking so that the company’s content will have a better chance of audience exposure.

Everyone’s Doing It

With the popularity of social media and the flexible program, ease of installation, and added functionality of plug ins, WordPress provides a way for everyone to be involved and engaged in social media, and utilize the benefits it provides to your overall presence on the Internet.

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s).  For her FREE audio CD “What’s Holding Back my Business Success?”,  a 2-month trial in her Insider group coaching program, or 1-month trial of her coaching club visit:  http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

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Improving Your Reading Speed with Spreeder

Posted by Alyssa Gregory On November - 10 - 2009

I recently stumbled across this really cool, geeky tool for practicing speed reading, and thought it would be a great share with all of my fellow geeks.

About Spreeder

Spreeder is an online speed reading utility to help train you to read faster. It does this by flashing words at a rapid rate, which helps in three ways:

  1. Reduce subvocalization
  2. Increase chunk comprehension
  3. Eliminate backreading

You can read more about it and access a tutorial here.

How to Use Spreeder

The Spreeder website is super simple and at first glance, it may not be clear exactly what you should be doing, so here’s a really easy rundown:

  • Go to www.spreeder.com.
  • Paste any text that you want to use for your practice in the box on the screen and click spreed!

Once you get the hang of how it works, you can play around with the settings:

spreeder

From the settings menu, you can change things like how many words per minute are flashed, the chunk size (number of words flashed at a given time), and background color.

The background color was a biggie for me — for some reason, I thought the black text on white was brutal. I changed my settings so the text was a dark gray and the background a lighter gray. Much easier on my eyes!

There is also an advanced settings option that lets you change things like speed variability, pauses, skipping “stopwords,” etc.

It’s a really cool tool for anyone who wants to learn how to read faster (and become more productive in the process). Oh, and did I mention that it’s free? Give it a try!

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10 Free Screenshot Tools

Posted by Alyssa Gregory On October - 19 - 2009

Even if you’re not in the design industry, there will likely come a time when you need to grab an image of your computer screen to share. For example, you may need to compare notes with a client who is seeing something odd in the Word document you just sent them. You may need to grab an example of a software issue to send to support. Or, you may want to quickly share an idea with a colleague.

Of course you can use the screenshot functionality included in your operating system (Apple Grab on a Mac, and the print screen function or Snipping Tool on Windows), but if you want a little more functionality, here are some really cool (and free) tools to check out.

Screenshot Tools for Windows

Cropper: A simple screenshot tool that lets you take screen grabs and crop out sections you don’t need.

CropperUI

MWSnap: An installation-free screenshot tool that can capture your entire desktop, a highlighted window, an active menu, a control, or a fixed or free rectangular part of the screen.

Snippy:  An installation-free tool for Windows XP that allows you to take screenshots of a page, even if you have a dual monitor setup.

Webshot: A tool that allows you to take screenshots in Internet Explorer and save them in JPG, GIF, PNG, or BMP formats.

Screenshot Tools for Macs

Paparazzi!: A small utility for Mac OS X that takes screenshots of web pages.

Skitch: Take screenshots, do some light modifications, and annotate with text, graphics and more.

skitchpublicbeta

SnapNDrag: A tool that lets you take a screenshot by just clicking a button and dragging the window. Supports PNG, TIFF and JPEG.

Cross-Platform Screenshot Tools

Jing: A powerful program that not only lets you take screenshots, but record screencasts and audio. From TechSmith, the makers of Camtasia.

jing

Screengrab: A Firefox add-on that captures a full window, the entire page, just a selection, or a particular frame and lets you save the images either to a file, or to the clipboard.

Tiny Grab: A tool that instantly uploads your screenshots to easily share online. Free version is limited to 10 uploads per day.

What’s your favorite tools for capturing screenshots?

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YETA – Year End Technology Assessment

Posted by andreacannavina On October - 14 - 2009

Yes, it is that time again!

Before you know it, the air will be crisp, people will be more apt to smile as the holidays approach and for most businesses, the work load will wind down as the year comes to a close.  These are just a few of the reasons that year end is the perfect time to implement change.  In fact, many people actually expect to do things a new way at the start of a new year and are much more apt to adopt any changes they are aware are coming.

Before you can implement change, however, you have to assess where you are at, where you want to be and what you have.  I call this a Year End Technology Assessment (YETA) and Autumn is the perfect time to take a good hard look at the actual equipment, software and processes in use in your practice so you can be in a position to make changes on the first of the new year.

Why do you need a YETA?

First, it is always good to stay attuned to the physical equipment and processes in place at any business.  Servers and PCs are actual machines, and just like cars, perform better with routine maintenance.  However, no matter how well cared for, eventually every machine fails.  By seeing how old the actual mechanics are, you can get a much better idea of when that item is more likely to fail.

It is also always a good thing to understand how technology can improve or change over time.  You cannot position your company to take advantage of any opportunities new technology presents, if you don’t know what you are looking for.

Additionally, a YETA can pinpoint where likely failures will occur, long before any dreaded loss or breach of information occurs – ultimately saving you a great deal of time and/or frustration.

When conducting a YETA, there are four areas of concentration:
• Hardware
• Software
• Office policies
• Work flow

Step 1 – Hardware Assessment

Completing the hardware inventory is really quite simple with the handy and free Belarc Advisor at www.belarc.com.

Simply download and run this small application on each computer within your practice. Belarc will provide you with a comprehensive diagnostic evaluation of the actual hardware, as well as a list of the software installed on each computer. Do not be surprised if this list is extensive as many PCs come with pre-installed software that you may never use or even know existed!

When completed, Belarc will display a report about the PC on the screen. Print the report for each computer and label it with the name of the staff member or location of the computer, along with keeping a copy of each report in a folder or IT binder.  A copy can be also be folded and placed in an envelope taped to the side of the machine or monitor, just be careful not to cover any vents.

According to Long Island Legal IT Guy, Michael Glasser of www.glassertech.com, any of the older Pentium Processor line 2.8 Ghz or less should be replaced.  If you have Systems running Windows 2000 or lower, they should be considered next for replacement.

A new system should, at a minimum, have a Core 2 Duo Processor at 3 Ghz, 2GB of RAM and running Windows XP Professional. If you want to be ready for Windows 7, make sure to get 4GB of RAM.  Michael also suggests getting a PC with a dedicated Video Adapter as opposed to a video card that is built into the motherboard.

Additionally, along with the Belarc report, ask the staff member who uses the computer if they have any comments about it.  While a Belarc report can give you the black and white, the staff member will be able to tell you if the PC crashes a lot, or is very slow re: e-mail, etc.  Write these comments on the back of the Belarc report.

Finally, gather the Belarc reports for all the computers in your business and compare.  Which is the oldest, running the oldest software or is the slowest?  Mark that PC for first replacement and continue assessing until you have determined an approximate replacement date for each PC.

Keep in mind that computers are generally lasting a bit longer than in the past; but that does not mean that you should hang on to a PC until is it dies.  The point in assessing your PCs is to avoid data loss and the loss of productivity when an unexpected failure does occur.  This means each PC should be considered for replacement at least every 4 years.

2.  Software Assessment

Next item on the YETA list is software. This is probably the easiest part of the YETA.

Make a list of the most important or frequently used software in your practice (billing, case management, e-mail, word processing, time tracking, etc). Then check the Belarc reports to make sure every computer in your business has licensed copies of those applications installed and that all are running the same version.

It is very important to keep each application used at your company within one or two versions of the most current release. Not only because most vendors limit support, but in some instances older versions of software have very real security risks.  Visit each software company’s website to learn the most current release information.

Without a doubt, make sure that any anti-virus software is up-to-date for any computer which has access to the Internet and that the virus definitions are set to automatically update at least once very 24 hours.

Don’t forget to add the software upgrades to your IT budget.  To minimize these expenses, when purchasing a new PC ask for as much OEM software to be installed as possible.  OEM software is licensed, but can only be installed on new PCs. Even if you can only get older versions of the software that you use, it is still worth your while, as generally it will be much less expensive to upgrade the software on that PC than to purchase new.

3.  Office Policies Assessment

The third step to completing a YETA, or office policies, will have the most impact on staff.  Deciding what office policies are with regard to computer use and technology is tricky from a political standpoint. However, this is an important issue which needs to be determined and enforced.

Any policy put into place should consider:

• accessing personal e-mail accounts (AOL, Yahoo, etc)
• use of “instant messaging” programs (MSN Messenger, AIM, etc.)
• personal use of the internet (paying bills, shopping during lunch)
• downloading from the internet (ANYTHING)
• accessing social media such as twitter

It is important for staff to understand the security risks that are inherent in use of the Internet and/or e-mail.  Staff needs to understand that any blocking of personal accounts or web based services is to maintain the integrity of the network and nothing more.

4.  Workflow Assessment

The fourth step in any YETA is to analyze work flow to see where improvements can be made or technology applied. For instance, one easy to implement upgrade is to go from tape based dictation to digital; or if you do not use dictation, to upgrade from typing to speaking.  Why?

I once read that speaking is up to seven times faster than writing, and four times faster than keyboarding (for the average typist).  Can you speak faster than you write/type?  I can (and I type at about 100 words per minute)!  So, using your voice is the most efficient means to get your needs known and isn’t that what having an assistant is for – to take care of your business needs as quickly and efficiently as possible?

Now, along with improving the actual work flow processes, you need to identify the steps that repeat themselves with each file and client. Think like Henry Ford – the more time you can save from the drudgery of repetitive functions, the more time you have to concentrate on the important aspects of keeping your business running smoothly and even growing.

When you find a process that repeats, write down the steps taken.  From there, you can build a company handbook one repeating process at a time.  Once you have a company handbook, you have a simple, effective means to get new hires up to speed very quickly; and you stop yourself from wasting precious time rethinking each process anew.

Ultimately, your goal should be to remove yourself from as many of the processes as possible.  Automation and systems are what will get you there.  Anything you can have an assistant handle, delegate.  There are only so many hours in the day and you should be spending your time on paying client work, generating new clients and/or dare I say, a little leisure?

You cannot complete a YETA, without one last important step.

5.  Polling The Staff

You need to poll the staff and brainstorm with the whole office as to how each person thinks they can be more efficient or where they see areas for improvement in any process.  By including each member in the YETA, you will not only gain valuable insights, but buy in of any upgrades or changes ultimately put in place.

In the end, it is the staff which must use the hardware, software, technology and processes in place at any firm.  Consider them and use their knowledge to improve your bottom line.

But you better hurry!  Your opportunity to implement a new way to work in the new year only comes around once per year (and January 1st will be here before you know it)!

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Integrating Information on your BlackBerry

Posted by Lanel Taylor On September - 28 - 2009

Want in on a secret?  I upgraded my phone this month from the Pearl (which I loved) to the Storm (which is out of this world).  Seriously, if you thought I was a BlackBerry fan before, you just wait.  I know I mentioned wanting to upgrade to the Tour but, honestly, when I was in the store playing with it I didn’t like the Tour at all.

So, last month I talked about one RexWireless app that I love and I promised to tell you about another.  Well, as promised, here’s my other favorite app from them…RexConnect.

Here are a few examples of how I’ve used RexConnect (and why I can’t live without it)

  1. Say your mom calls you and says she wants to send a card to your cousin but she doesn’t have her address.  You tell her no problem.  Pull up your cousin’s contact information, click “RexConnect”, choose the e-mail (or text) option and send the contact info off.
  2. Say you get an e-mail about the location, time and date of a meeting (or party) you’re attending and you don’t want to lose the address (or other important information).  Easy, in the e-mail click “RexConnect”, choose calendar and insert the e-mail in that day/time on your calendar.  It will show as an appointment with the e-mail body in the notes section.
  3. Say you need to keep track of the day and time a call was made.  You go to your call log, click “RexConnect”, choose ToDoMatrix, and enter it in the necessary folder.

The send contact information feature alone makes this app a must-have for me (seriously).  The others are just added bonuses in my book.  In essence, you can be in pretty much any app and send that information to another app.  It’s awesome.  I love being able to add things to my calendar, ToDoMatrix, send e-mails/texts easily with a quick click of a button.

Next month I’m going to discuss some super important apps that will help make your BlackBerry experience more enjoyable.  And, if you have an app that you absolutely love be sure to contact me through my website and share.  I test all apps out personally before I’ll rave about them but I love trying new apps so it’s never a problem.

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