Archive for the ‘business resources’ Category

So, What Do You Do? Five Steps to an Infomercial that SELLS!

Posted by jeannineclontz On January - 15 - 2010

Did that title give you pause?  Many people struggle to answer this question.  Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what you have to offer.

Here are five things to consider in crafting your 60-second infomercial:

  1. Who is your target market?  While I can open my informercial by saying, “although I have clients in almost every industry…” – you still want to focus on your niche or target market to help people think of who they know that could benefit from your services.  If you’re still not sure, analyze your current client list and see if there is a particular industry, or type of client that seems most logical to your offerings.
  2. What problems does your target market have that you can solve?  Keep it simple.  Come up with one or two things – don’t overdo it – less is more!
  3. How do you solve these problems?  Again, don’t come up with a laundry list of products/services, just enough to whet the appetite so they’ll want to find out more.
  4. Mention something specific that speaks to results, like: ‘many of my clients say their sales increased at least 20% as a result of working with us’.
  5. End with either a memorable tagline, or a question – like – ‘is that something that might be of interest to you or someone you know?’

Once you have it setup, print it out and practice it (and time yourself) several times until you have it pretty well memorized.  You don’t want to come off sounding too scripted, but you will need to get comfortable with all the aspects so that you’re sure to hit all the points you need to in your time allotment.

Once you have this mastered, you will want to cut the content even more, for a true elevator speech – which is usually only 30-seconds in length.

Finally, especially if you attend networking events regularly, you will want to have several different versions for answering the questions numbered two, three, and four above.  This gives people the opportunity to hear more about the additional services/products you provide.  If you only talk about one specific product or service, they’ll believe that’s all you offer and you could be leaving potential sales on the table.

With a little bit of work, and practice, you’ll have the perfect 60-second infomercial that helps people immediately recognize what it is you do, and who they need to refer to you.  Word of mouth marketing is the most cost-effective way to market your business.  The infomercial is the best tool to close the sale!

Jeannine Clontz, IVAA CVA, MVA,  EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA).  ABS provides ‘as needed’ marketing support and consulting to busy entrepreneurs.  Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her free 10-Step Guide to Finding the Right VA, or her FREE Report, Social Media Marketing Benefits, visit:  http://www.accbizsvcs.com, www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com

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New Year, New You

Posted by Lanel Taylor On January - 5 - 2010

Happy 2010!  It’s still amazing to me that we’ve finished the first decade of the 21st century.

So, if you’re like millions of people around the world you resolved as the new year came in to get healthier.  And, if you’re trying to get moving and watch what you eat what better way to help you with that then some apps for your BlackBerry to help you along.

Most weight loss experts will tell you (and most people who have successfully taken off weight will agree) that keeping a food journal is a great help in watching your food intake.  Being the geek that I am I have a few requirements for my food journal:  1.  It needs to be “techy cool” 2.  It needs to have a web and blackberry sync 3.  It needs to be easy to use.  I’ve tried some computer based applications, I’ve tried BlackBerry only applications but I want something with both options.  Well, I found one and it’s FREE:  Calorie Counter by FatSecret.  FatSecret has an iGoogle add-on or you can use the website.  It also has apps for the iPhone, BlackBerry, Android, and iPod Touch.  I love this app (and website) for helping me track my food.  Calorie Counter is available for free at the BlackBerry App World.

FatSecret also keeps track of your exercise and calories burned but to help me track my walking, cycling, and running I use Bones in Motion.  It has a website to track your cumulative mileage, etc.  But, the BlackBerry app (also free) uses the GPS capabilities to track your average speed, distance, time spent walking, and the amount of calories it estimates you’ve burned.  It can also give you audible warnings at certain mile markers if you desire.  One cool feature (if you like to go on long excursions) is a tracker online that you can give your family.  It’s password protected so it’s not like anyone can see where you are but if you have the app running your family can track where you are on your walk/run/ride (I will admit that I haven’t used this because I haven’t had a need to have someone know where I am — but it is a cool feature — I wouldn’t mind if my friends who do the Ironman triathlon had this so we could figure out where they are).   Bones in Motion is free and available at BlackBerry App World as BiM Active.

So, here’s to a healthier, happier, and thinner 2010!

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Happy BlackBerry, Happy Users

Posted by Lanel Taylor On November - 20 - 2009

A happy BlackBerry is a happy BlackBerry user.

So, how can you keep your BlackBerry happy?  QuickPull.  One quirky thing about the BlackBerry is that it needs a soft reset every once in a while to keep it running at it’s best.  To do a soft reset you have to do a battery pull which isn’t fun when that means peeling off your cool case and pulling the battery out.  Well, there’s a super cool free option — QuickPull.  You can schedule a soft reset when ever you want it (mine is scheduled daily at 3AM).  QuickPull is available at BlackBerry App World (which if you don’t have that on your BlackBerry get it NOW).

So, what is BlackBerry App World?  It’s the official store for BlackBerry Apps.   There are 100s, heck maybe 1,000s of apps for your BlackBerry on here.  You can download it to your phone to browse at your leasure.  Some apps are free some have a fee.  The nice thing is that most have reviews written by other users so you can see what people are saying before you try it out.  You definitely want it on your phone, though.  Nothing like being on a long car ride and needing a new game for your nephew (or yourself) and being able to click-click your phone and provide some quick entertainment.

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Benefits of WordPress for Blogs & Websites

Posted by jeannineclontz On November - 11 - 2009

As the Internet evolves from its technology to its software, and changes the way we communicate, it has opened us to a whole new world of social media. Blogging is one such evolving method of communication, and WordPress is one of the foremost accepted platforms for people wanting to get into the blogging action.

Evolving Software

WordPress is free, web-based software that is open source, which means it is available for developers to build upon and alter at will. Over time, its open source flexibility has allowed WordPress to become a content management system (CMS), or a program that creates, edits, and manages website content as well as blog content.

The best part about WordPress is that it doesn’t require knowledge of PHP or HTML code to use it. The blog or website creator chooses the look and rearranges the content simply and without rebuilding whole pages through the code.

While utilizing WordPress to build a website is possible, my preference is to maintain separate platforms for my website and blog by using traditional website development options.  I believe it allows me to take advantage of different options, and search engine optimization methods to capture as many prospects as possible.

Themes and Plug-ins

WordPress has a theme system that allows for easy customization for your blog allowing the creator to change the look of the site as often as they like. WordPress also has features that assist with link management, complex indexing of blog posts, and the ability for multiple authors to add blog or site content. WordPress works well with other blogging services like Trackback and Pingback as well as easy importing of content from other blogs. WordPress also has security features such to control spam and visitor comments, user registration, and password protection for selected posts. There are also hundreds of compatible plugins available that can greatly extend the functionality.

WordPress for Business and Pleasure

WordPress started as a communication tool for the individual, but it also has many benefits to offer to the business world. Since WordPress is so simple to use and maintain, this means less overhead and less time spent for creation and maintenance of the blog platform. The blogging aspect of WordPress also means that companies have an on-demand method for keeping their audiences updated on company business and advertising their products and services. Plus, blogging offers a wonderful method for companies to get feedback from their consumers. It allows you to keep the content fresh, which increases search engine ranking so that the company’s content will have a better chance of audience exposure.

Everyone’s Doing It

With the popularity of social media and the flexible program, ease of installation, and added functionality of plug ins, WordPress provides a way for everyone to be involved and engaged in social media, and utilize the benefits it provides to your overall presence on the Internet.

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s).  For her FREE audio CD “What’s Holding Back my Business Success?”,  a 2-month trial in her Insider group coaching program, or 1-month trial of her coaching club visit:  http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

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10 Free Screenshot Tools

Posted by Alyssa Gregory On October - 19 - 2009

Even if you’re not in the design industry, there will likely come a time when you need to grab an image of your computer screen to share. For example, you may need to compare notes with a client who is seeing something odd in the Word document you just sent them. You may need to grab an example of a software issue to send to support. Or, you may want to quickly share an idea with a colleague.

Of course you can use the screenshot functionality included in your operating system (Apple Grab on a Mac, and the print screen function or Snipping Tool on Windows), but if you want a little more functionality, here are some really cool (and free) tools to check out.

Screenshot Tools for Windows

Cropper: A simple screenshot tool that lets you take screen grabs and crop out sections you don’t need.

CropperUI

MWSnap: An installation-free screenshot tool that can capture your entire desktop, a highlighted window, an active menu, a control, or a fixed or free rectangular part of the screen.

Snippy:  An installation-free tool for Windows XP that allows you to take screenshots of a page, even if you have a dual monitor setup.

Webshot: A tool that allows you to take screenshots in Internet Explorer and save them in JPG, GIF, PNG, or BMP formats.

Screenshot Tools for Macs

Paparazzi!: A small utility for Mac OS X that takes screenshots of web pages.

Skitch: Take screenshots, do some light modifications, and annotate with text, graphics and more.

skitchpublicbeta

SnapNDrag: A tool that lets you take a screenshot by just clicking a button and dragging the window. Supports PNG, TIFF and JPEG.

Cross-Platform Screenshot Tools

Jing: A powerful program that not only lets you take screenshots, but record screencasts and audio. From TechSmith, the makers of Camtasia.

jing

Screengrab: A Firefox add-on that captures a full window, the entire page, just a selection, or a particular frame and lets you save the images either to a file, or to the clipboard.

Tiny Grab: A tool that instantly uploads your screenshots to easily share online. Free version is limited to 10 uploads per day.

What’s your favorite tools for capturing screenshots?

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YETA – Year End Technology Assessment

Posted by andreacannavina On October - 14 - 2009

Yes, it is that time again!

Before you know it, the air will be crisp, people will be more apt to smile as the holidays approach and for most businesses, the work load will wind down as the year comes to a close.  These are just a few of the reasons that year end is the perfect time to implement change.  In fact, many people actually expect to do things a new way at the start of a new year and are much more apt to adopt any changes they are aware are coming.

Before you can implement change, however, you have to assess where you are at, where you want to be and what you have.  I call this a Year End Technology Assessment (YETA) and Autumn is the perfect time to take a good hard look at the actual equipment, software and processes in use in your practice so you can be in a position to make changes on the first of the new year.

Why do you need a YETA?

First, it is always good to stay attuned to the physical equipment and processes in place at any business.  Servers and PCs are actual machines, and just like cars, perform better with routine maintenance.  However, no matter how well cared for, eventually every machine fails.  By seeing how old the actual mechanics are, you can get a much better idea of when that item is more likely to fail.

It is also always a good thing to understand how technology can improve or change over time.  You cannot position your company to take advantage of any opportunities new technology presents, if you don’t know what you are looking for.

Additionally, a YETA can pinpoint where likely failures will occur, long before any dreaded loss or breach of information occurs – ultimately saving you a great deal of time and/or frustration.

When conducting a YETA, there are four areas of concentration:
• Hardware
• Software
• Office policies
• Work flow

Step 1 – Hardware Assessment

Completing the hardware inventory is really quite simple with the handy and free Belarc Advisor at www.belarc.com.

Simply download and run this small application on each computer within your practice. Belarc will provide you with a comprehensive diagnostic evaluation of the actual hardware, as well as a list of the software installed on each computer. Do not be surprised if this list is extensive as many PCs come with pre-installed software that you may never use or even know existed!

When completed, Belarc will display a report about the PC on the screen. Print the report for each computer and label it with the name of the staff member or location of the computer, along with keeping a copy of each report in a folder or IT binder.  A copy can be also be folded and placed in an envelope taped to the side of the machine or monitor, just be careful not to cover any vents.

According to Long Island Legal IT Guy, Michael Glasser of www.glassertech.com, any of the older Pentium Processor line 2.8 Ghz or less should be replaced.  If you have Systems running Windows 2000 or lower, they should be considered next for replacement.

A new system should, at a minimum, have a Core 2 Duo Processor at 3 Ghz, 2GB of RAM and running Windows XP Professional. If you want to be ready for Windows 7, make sure to get 4GB of RAM.  Michael also suggests getting a PC with a dedicated Video Adapter as opposed to a video card that is built into the motherboard.

Additionally, along with the Belarc report, ask the staff member who uses the computer if they have any comments about it.  While a Belarc report can give you the black and white, the staff member will be able to tell you if the PC crashes a lot, or is very slow re: e-mail, etc.  Write these comments on the back of the Belarc report.

Finally, gather the Belarc reports for all the computers in your business and compare.  Which is the oldest, running the oldest software or is the slowest?  Mark that PC for first replacement and continue assessing until you have determined an approximate replacement date for each PC.

Keep in mind that computers are generally lasting a bit longer than in the past; but that does not mean that you should hang on to a PC until is it dies.  The point in assessing your PCs is to avoid data loss and the loss of productivity when an unexpected failure does occur.  This means each PC should be considered for replacement at least every 4 years.

2.  Software Assessment

Next item on the YETA list is software. This is probably the easiest part of the YETA.

Make a list of the most important or frequently used software in your practice (billing, case management, e-mail, word processing, time tracking, etc). Then check the Belarc reports to make sure every computer in your business has licensed copies of those applications installed and that all are running the same version.

It is very important to keep each application used at your company within one or two versions of the most current release. Not only because most vendors limit support, but in some instances older versions of software have very real security risks.  Visit each software company’s website to learn the most current release information.

Without a doubt, make sure that any anti-virus software is up-to-date for any computer which has access to the Internet and that the virus definitions are set to automatically update at least once very 24 hours.

Don’t forget to add the software upgrades to your IT budget.  To minimize these expenses, when purchasing a new PC ask for as much OEM software to be installed as possible.  OEM software is licensed, but can only be installed on new PCs. Even if you can only get older versions of the software that you use, it is still worth your while, as generally it will be much less expensive to upgrade the software on that PC than to purchase new.

3.  Office Policies Assessment

The third step to completing a YETA, or office policies, will have the most impact on staff.  Deciding what office policies are with regard to computer use and technology is tricky from a political standpoint. However, this is an important issue which needs to be determined and enforced.

Any policy put into place should consider:

• accessing personal e-mail accounts (AOL, Yahoo, etc)
• use of “instant messaging” programs (MSN Messenger, AIM, etc.)
• personal use of the internet (paying bills, shopping during lunch)
• downloading from the internet (ANYTHING)
• accessing social media such as twitter

It is important for staff to understand the security risks that are inherent in use of the Internet and/or e-mail.  Staff needs to understand that any blocking of personal accounts or web based services is to maintain the integrity of the network and nothing more.

4.  Workflow Assessment

The fourth step in any YETA is to analyze work flow to see where improvements can be made or technology applied. For instance, one easy to implement upgrade is to go from tape based dictation to digital; or if you do not use dictation, to upgrade from typing to speaking.  Why?

I once read that speaking is up to seven times faster than writing, and four times faster than keyboarding (for the average typist).  Can you speak faster than you write/type?  I can (and I type at about 100 words per minute)!  So, using your voice is the most efficient means to get your needs known and isn’t that what having an assistant is for – to take care of your business needs as quickly and efficiently as possible?

Now, along with improving the actual work flow processes, you need to identify the steps that repeat themselves with each file and client. Think like Henry Ford – the more time you can save from the drudgery of repetitive functions, the more time you have to concentrate on the important aspects of keeping your business running smoothly and even growing.

When you find a process that repeats, write down the steps taken.  From there, you can build a company handbook one repeating process at a time.  Once you have a company handbook, you have a simple, effective means to get new hires up to speed very quickly; and you stop yourself from wasting precious time rethinking each process anew.

Ultimately, your goal should be to remove yourself from as many of the processes as possible.  Automation and systems are what will get you there.  Anything you can have an assistant handle, delegate.  There are only so many hours in the day and you should be spending your time on paying client work, generating new clients and/or dare I say, a little leisure?

You cannot complete a YETA, without one last important step.

5.  Polling The Staff

You need to poll the staff and brainstorm with the whole office as to how each person thinks they can be more efficient or where they see areas for improvement in any process.  By including each member in the YETA, you will not only gain valuable insights, but buy in of any upgrades or changes ultimately put in place.

In the end, it is the staff which must use the hardware, software, technology and processes in place at any firm.  Consider them and use their knowledge to improve your bottom line.

But you better hurry!  Your opportunity to implement a new way to work in the new year only comes around once per year (and January 1st will be here before you know it)!

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Five Steps to an Infomercial that SELLS!

Posted by jeannineclontz On October - 10 - 2009

Many people struggle to answer this question.  Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what you have to offer.

Here are five things to consider in crafting your 60-second infomercial:

  1. Who is your target market?  While I can open my infomercial by saying, “although I have clients in almost every industry…” – you still want to focus on your niche or target market to help people think of who they know that could benefit from your services.  If you’re still not sure, analyze your current client list and see if there is a particular industry, or type of client that seems most logical to your offerings.
  2. What problems does your target market have that you can solve?  Keep it simple.  Come up with one or two things – don’t overdo it – less is more!
  3. How do you solve these problems?  Again, don’t come up with a laundry list of products/services, just enough to whet the appetite so they’ll want to find out more.
  4. Mention something specific that speaks to results, like: ‘many of my clients say their sales increased at least 20% as a result of working with us’.
  5. End with either a memorable tagline, or a question – like – ‘is that something that might be of interest to you or someone you know?’

Once you have it setup, print it out and practice it (and time yourself) several times until you have it pretty well memorized.  You don’t want to come off sounding too scripted, but you will need to get comfortable with all the aspects so that you’re sure to hit all the points you need to in your time allotment.

Once you have this mastered, you will want to cut the content even more, for a true elevator speech – which is usually only 30-seconds in length.

Finally, especially if you attend networking events regularly, you will want to have several different versions for answering the questions numbered two, three, and four above.  This gives people the opportunity to hear more about the additional services/products you provide.  If you only talk about one specific product or service, they’ll believe that’s all you offer and you could be leaving potential sales on the table.

With a little bit of work, and practice, you’ll have the perfect 60-second infomercial that helps people immediately recognize what it is you do, and who they need to refer to you.  Word of mouth marketing is the most cost-effective way to market your business.  The infomercial is the best tool to close the sale!

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s).  For her FREE audio CD “What’s Holding Back my Business Success?” or a 2-month trial in her group coaching program visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

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Integrating Information on your BlackBerry

Posted by Lanel Taylor On September - 28 - 2009

Want in on a secret?  I upgraded my phone this month from the Pearl (which I loved) to the Storm (which is out of this world).  Seriously, if you thought I was a BlackBerry fan before, you just wait.  I know I mentioned wanting to upgrade to the Tour but, honestly, when I was in the store playing with it I didn’t like the Tour at all.

So, last month I talked about one RexWireless app that I love and I promised to tell you about another.  Well, as promised, here’s my other favorite app from them…RexConnect.

Here are a few examples of how I’ve used RexConnect (and why I can’t live without it)

  1. Say your mom calls you and says she wants to send a card to your cousin but she doesn’t have her address.  You tell her no problem.  Pull up your cousin’s contact information, click “RexConnect”, choose the e-mail (or text) option and send the contact info off.
  2. Say you get an e-mail about the location, time and date of a meeting (or party) you’re attending and you don’t want to lose the address (or other important information).  Easy, in the e-mail click “RexConnect”, choose calendar and insert the e-mail in that day/time on your calendar.  It will show as an appointment with the e-mail body in the notes section.
  3. Say you need to keep track of the day and time a call was made.  You go to your call log, click “RexConnect”, choose ToDoMatrix, and enter it in the necessary folder.

The send contact information feature alone makes this app a must-have for me (seriously).  The others are just added bonuses in my book.  In essence, you can be in pretty much any app and send that information to another app.  It’s awesome.  I love being able to add things to my calendar, ToDoMatrix, send e-mails/texts easily with a quick click of a button.

Next month I’m going to discuss some super important apps that will help make your BlackBerry experience more enjoyable.  And, if you have an app that you absolutely love be sure to contact me through my website and share.  I test all apps out personally before I’ll rave about them but I love trying new apps so it’s never a problem.

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Get organized Blackberry style

Posted by Lanel Taylor On August - 25 - 2009

It’s no secret that I love my Blackberry.  It’s with me everywhere I go.  In fact, this past weekend I was camping and had zero cell reception for the entire weekend (including the drive over that that’s a whole different story) which made a few off my Blackberry Apps completely useless — I was at a loss.  Luckily I had the river and some great hiking to distract me.

Years ago I read Getting Things Done by David Allen (excellent book by the way) which transformed a lot of how I organize my thoughts, life, and “to do” items.  When I got my Bberry I had to come up with a way to integrate what I’d learned in the book with how my smartphone could make my life easier.  I did some research and found the perfect app for me.  TodoMatrix by RexWireless.

This application is, in essence, a to do list.  But, really, it’s so much more.   They’ve taken the GTD file cabinet idea and made it into an application.  It’s like having a four drawer (or six drawer if you’re like me) file cabinet in your phone.  Within each “drawer” I have folders for that section.

For example:  In my “Personal” drawer I have folders for music, cash, food, movies, etc.  So, if I’m out somewhere and hear a song I want to download I type it in my music folder.  In my movie folder are movies that I’ve watched previews for or that people have recommended.  In my cash folder I log my cash spending to enter in my budgeting software.  Food — well, that would be items I need to pick up at the grocery store (you know, so I don’t forget that one thing I went to get and come home with five other things).

I have drawers for certain clients, my business, personal, travel (ideas, packing reminders, etc.), and family ideas.

The program has so many functions.  I can delegate tasks to people (and have the tasks e-mailed to them).  I can set reminders of due dates (for things I need to do — like take a medication or pick up someone).  You can set up locations (from the GTD plan) so if you are at your computer you can pull up your @computer list.

Seriously, my bberry todo list is hidden, I don’t even use it.  I HIGHLY recommend you check out RexWireless and todoMatrix.

Next month I’ll probably do a review on RexWireless’ RexConnect — another MUST HAVE app.

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Social Media Marketing Benefits

Posted by jeannineclontz On July - 20 - 2009

Social Media Marketing sure is HOT! I have been very successful in helping clients with my Social Media Marketing packages, but one of the questions I’m always asked is, ‘What are the benefits?’


While most clients want to be assured that closing new business is a part of the benefit, and it is, it is probably the least in overall importance to your total marketing efforts within this platform.


As a generally ‘free’ form of marketing, social media can generate incredible exposure for your business. With proper use of your profile areas, and links, you can create lots of exposure to your offerings.


Not only will this increase traffic to your web presence, but you can increase your subscribers/database by making sure that you have something to offer people, with little to no cost, when they first connect to your home page.


These tools can also connect you to new business opportunities and joint ventures. By searching for groups that connect to your target market, you will soon find others well suited to your niche. These connections can lead to some pretty incredible relationships with like-minded entrepreneurs.


All this activity, back and forth between your social media also helps to increase your search engine optimization. Sort of a nice bonus – you’ll be much more visible when people are looking for your products and services.


Participation in multiple social marketing communities and groups can also help to generate a more qualified lead. Connections can be made through mutual friends, testimonials and recommendations, all which help to establish you as a trusted expert. In many cases, the lead has already decided to do business with you before they ever make a connection.


And while I will say that these social media sites have certainly helped me to close sales with new prospects, many in areas of the world I might never have reached otherwise, I believe the most important benefit I’ve found to social media marketing is the overall reduction of my marketing expenses.


By adjusting my marketing plan and being consistent with social networking, I have been able to reach more prospective clients, build stronger relationships with current clients, peers, and colleagues, for little to no cost. How bad could that be?


So take the plunge. Get involved with Social Media…and enjoy the ride!


Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA). ABS provides ‘as needed’ marketing support to busy entrepreneurs. Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her free 10-Step Guide to Finding the Right VA, send a request to: service@accbizsvcs.com. For more information visit: http://www.accbizsvcs.com, www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com

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