As the Internet evolves from its technology to its software, and changes the way we communicate, it has opened us to a whole new world of social media. Blogging is one such evolving method of communication, and WordPress is one of the foremost accepted platforms for people wanting to get into the blogging action.

Evolving Software

WordPress is free, web-based software that is open source, which means it is available for developers to build upon and alter at will. Over time, its open source flexibility has allowed WordPress to become a content management system (CMS), or a program that creates, edits, and manages website content as well as blog content.

The best part about WordPress is that it doesn’t require knowledge of PHP or HTML code to use it. The blog or website creator chooses the look and rearranges the content simply and without rebuilding whole pages through the code.

While utilizing WordPress to build a website is possible, my preference is to maintain separate platforms for my website and blog by using traditional website development options.  I believe it allows me to take advantage of different options, and search engine optimization methods to capture as many prospects as possible.

Themes and Plug-ins

WordPress has a theme system that allows for easy customization for your blog allowing the creator to change the look of the site as often as they like. WordPress also has features that assist with link management, complex indexing of blog posts, and the ability for multiple authors to add blog or site content. WordPress works well with other blogging services like Trackback and Pingback as well as easy importing of content from other blogs. WordPress also has security features such to control spam and visitor comments, user registration, and password protection for selected posts. There are also hundreds of compatible plugins available that can greatly extend the functionality.

WordPress for Business and Pleasure

WordPress started as a communication tool for the individual, but it also has many benefits to offer to the business world. Since WordPress is so simple to use and maintain, this means less overhead and less time spent for creation and maintenance of the blog platform. The blogging aspect of WordPress also means that companies have an on-demand method for keeping their audiences updated on company business and advertising their products and services. Plus, blogging offers a wonderful method for companies to get feedback from their consumers. It allows you to keep the content fresh, which increases search engine ranking so that the company’s content will have a better chance of audience exposure.

Everyone’s Doing It

With the popularity of social media and the flexible program, ease of installation, and added functionality of plug ins, WordPress provides a way for everyone to be involved and engaged in social media, and utilize the benefits it provides to your overall presence on the Internet.

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s).  For her FREE audio CD “What’s Holding Back my Business Success?”,  a 2-month trial in her Insider group coaching program, or 1-month trial of her coaching club visit:  http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

Popularity: 2% [?]

Tweet This Post

This July I will be doing a 13-day, 200 mile walk across England: from the west coast of Cumbria (and the Lake District) across hill, dale and moor to the Yorkshire coast and North Sea. It is something I made my mind up to do about 18 months ago and is something that I committed to sort of on a long-term whim. I get a few incredulous responses when I share my plans – most people wonder why I would possibly want to schlep up mountainsides in what will probably be typical, drizzly English weather if we are lucky – driving rain if we aren’t! Insane – maybe? But the impulse to do this goes back a long time, and was rekindled in recent years when I was working 16-hour days. Long days in my office made me gain weight and feel like I had literally become chained to my desk and the victim of my own success. Remember the old cliché “be careful what you wish for…”? After a little restructuring and talented help from others, I dug out and started training daily and found I absolutely loved it! Fighting back from the constant lure of the keyboard and get back in touch with the part of me that had nothing to do with technology, clients and deadlines – the anti-geek. It’s the part of you that doesn’t want to be in touch at a moment’s notice. To have the space sometimes to be where people can’t find you, to be beholden to no-one. Somewhere it’s just you, your boots and that giant pile of rocks ahead. Then there’s the wonderful feeling climbing up to a summit and looking down on how little everything is …putting everything back into some kind of manageable perspective.
Oh, and the other challenge here is that there is no tour group. It will just be me, Carla (my good VA hiking buddy) and a set of maps. Directions are not my strong suit. A little push out of my comfort zone, some adequate preparation, and a good set of navigation tools….It’s sounding more likely a business plan than a walk!
I just can’t wait to get going and there is something about the physical and mental challenge of it that keeps me braced and ready for tasks that I take on each day now. The lesson I learnt is about re-establishing balance in my life, and how important it is — whether you cook, garden, hike, run or whatever — to take the energy and passion from one side of your life and use it to recharge the other. More on the hike later too…we are hoping to set up a blog. Happy trails!

Popularity: 1% [?]

Tweet This Post