Blogs are often left out of social media service listings. Despite their similar design, communications format and networking potential, the vast majority of self-proclaimed social media ‘experts’ exclude blogs from their social media portfolio.

Of course, blogs share numerous similarities with the top social media websites of today. From communications similarities to self-built communities, bloggers are just as active in social media as anyone else, even if they do not speak outside their blog. After looking carefully at the many similarities between blogs and social media platforms, we have come to one conclusion: they are the same.

Don’t believe it’s true? Check out these four reasons and decide for yourself. Blogs are a powerful social media marketing platform, but by not being incorporated into social media marketing plans, almost all of their value is being left untouched.

1. Blogs let people connect.
The oft-spoken top value of social media is that it lets people ‘connect’. From Twitter to Facebook, Myspace to Ning, the hundreds of social media services out there are designed solely with one goal in mind: bring people together.

Sure, some do it through photos like Flickr; others do it through profiles like Facebook. The shared characteristic is that entire services are based around connections, just like blogs are. Social media marketing is not limited to services — a self-hosted blog can be just as much of a social media asset as a popular Facebook fan page.

2. Blogs integrate with other social media platforms.
A blog post is not just a service; it is a marketing currency. With the right combination of Wordpress plugins, every post can spread like wildfire through the blogging community. Add a ‘Tweet This!’ button to the bottom of your company blog and encourage people to use it. With enough interest, you might just find that your social media marketing ROI shoots up as a result of renewed interest in your blog.

3. Blogs expand on social media micro-services.
Twitter is difficult to describe and define. To some people it is a micro-blogging tool, while to others it is a communications platform similar to an instant messenger. However you see Twitter, the most important point is the same: it is a simplified form of blogging.

While blogging is often too long-form for effective viral marketing, it is unwise to discount and disregard it as a marketing tool altogether. As an expanded social media marketing asset, a great blog is worth its weight in gold.

4. Blogs are the new profiles.
A couple of years ago, a Myspace profile dished out all the information that your audience could possibly want to know. Now, they are as irrelevant as can be — swept up in the next move towards ultra-detailed content.

Instead of allowing profiles, Twitter encourages users to link to their blogs. Blogs are the new profile — they offer an expanded version of what social media can spread. Instead of marketing to visitors in your social media stream, why not lure them in with great social media content and market using your blog?

Popularity: 3% [?]

Tweet This Post

We all know that social networking is now must-do online business activity. Remember the days when Facebook was for reuniting with high school friends and MySpace was the ultimate site for socializing? Well, that social focus is still the draw of sites like Facebook for our kids, as it should be.

But it’s a scary world out there in the social media bubble. I, for one, am happy to have several more years before my kids get online. But if you have pre-teen kids in your family, they will likely be asking for their own Facebook, if they haven’t already. The issue then becomes protecting their interests while giving them some freedom. This is where FaceChipz comes in.

FaceChipz is an invitation-only social network that allows kids to communicate only with others they’ve personally invited. There are no strangers. No one can arbitrarily contact them. No one can search for them. This is awesome.

On FaceChipz.com, kids interact with their peers, only their peers. Kids connect by either emailing an invitation to a known friend, or printing up a coded invitation and physically handing it to a friend.

Features of the site include:

• Customizable profile pages
• Message boards
• Photo uploading
• Status updates
• Games

From the site:

FaceChipz was created by parents who were concerned about how, when and where their kids were spending time on the Internet. Our ‘tweenagers’ outgrew the traditional websites for children but weren’t yet ready for the full-fledged, open social networking experience. We created FaceChipz to address those needs. Our kids were the ‘Chief Creative Officers’ and ‘Alpha’ testers of this site. They told us what they liked, what they didn’t like, what worked and what didn’t work. We listened, and then we programmed.

I think this is pretty cool … definitely something I’ll explore further once my kids are ready to go online. What about you? How will you introduce your kids to social networking?

Popularity: 2% [?]

Tweet This Post

We all have the same amount of time to expend each and every day, so why does it seem like some people have mastered their time better than others?

I don’t think it’s about the time at all, I think it’s about how we manage ourselves.  My friend, Pam Vaccaro (www.designsontime.com) says it best, “It’s about your focus!”

I know from my own experience, making a few simple changes have made a HUGE impact on my effectiveness, and stress levels.   I tried several different options and settled on the system that worked for me.

One of my biggest faux pas was thinking multi-tasking was a good thing.  I would work on a client document while I was running another client’s color postcards on my laser jet and another project on my copier, only to find that somewhere along the line the copier jammed, or the laser jet ran out of ink, and I was overwhelmed trying to juggle them all.  I don’t believe our brains work that way.  Since I stopped multi-tasking, I get so much more done, and feel more energized and effective.

I’ve also been guilty of creating a sense of urgency where one may not exist, or not being clear with a client who gives me an unreasonable deadline.  Since I’ve taken back that control, managing time is much simpler.  By increasing my level of communication, I also avoid having to spend time solving problems.  They just simply don’t exist.

I also try and be more aware of the time I’m spending on non-income generating Emails.  That was very difficult for me since a lot of my client projects and communication come through Email.   I used to cringe when I’d look at my watch only to find I’d spent several hours going through social media or volunteer Emails that didn’t need to be handled right away.

I now have a basic kitchen timer on my desk and allow myself a specific amount of time, at the beginning of the day, and at the end of the day, to handle these Emails.  My life feels so much more organized now, it’s truly amazing how these few simple changes have made a profound impact on the way I manage my time.

So give several of these options a try or come up with a few of your own, and see if you can’t transition your focus to better manage your time.  And remember to enjoy your life to the fullest; it’s not JUST about business!

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA). ABS provides ‘as needed’ marketing and social media support, training and consulting to busy entrepreneurs. Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her FREE 10-Step Guide to Finding the Right VA, or herFREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com. Find out more at www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com

Popularity: 2% [?]

Tweet This Post