I stole borrowed my son’s Mino to talk about it… did I think it lived up to the hype? Hmmm….

Resources:
Jamie’s Blog – Blog Jamie Blog
Flip Mino – on Amazon
Flip Ultra – on Amazon

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Did that title give you pause?  Many people struggle to answer this question.  Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what you have to offer.

Here are five things to consider in crafting your 60-second infomercial:

1. Who is your target market?  While I can open my informercial by saying, “although I have clients in almost every industry…” – you still want to focus on your niche or target market to help people think of who they know that could benefit from your services.  If you’re still not sure, analyze your current client list and see if there is a particular industry, or type of client that seems most logical to your offerings.
2. What problems does your target market have that you can solve?  Keep it simple.  Come up with one or two things – don’t overdo it – less is more!
3. How do you solve these problems?  Again, don’t come up with a laundry list of products/services, just enough to whet the appetite so they’ll want to find out more.
4. Mention something specific that speaks to results, like: ‘many of my clients say their sales increased at least 20% as a result of working with us’.
5. End with either a memorable tagline, or a question – like – ‘is that something that might be of interest to you or someone you know?’

Once you have it setup, print it out and practice it (and time yourself) several times until you have it pretty well memorized.  You don’t want to come off sounding too scripted, but you will need to get comfortable with all the aspects so that you’re sure to hit all the points you need to in your time allotment.

Once you have this mastered, you will want to cut the content even more, for a true elevator speech – which is usually only 30-seconds in length.

Finally, especially if you attend networking events regularly, you will want to have several different versions for answering the questions numbered two, three, and four above.  This gives people the opportunity to hear more about the additional services/products you provide.  If you only talk about one specific product or service, they’ll believe that’s all you offer and you could be leaving potential sales on the table.

With a little bit of work, and practice, you’ll have the perfect 60-second infomercial that helps people immediately recognize what it is you do, and who they need to refer to you.  Word of mouth marketing is the most cost-effective way to market your business.  The infomercial is the best tool to close the sale!

Jeannine Clontz, IVAA CVA, MVA,  EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA).  ABS provides ‘as needed’ marketing support and consulting to busy entrepreneurs.  Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her free 10-Step Guide to Finding the Right VA, or her FREE Report, Social Media Marketing Benefits, visit:  http://www.accbizsvcs.com, www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com

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I had my third baby a couple of months ago…so I am in the midst of all-baby-all-the-time mode. And, of course, being a geek transfers to parenthood, too.

All of my kids are close in age (3, 2 and the baby), so the infant stage was still pretty fresh in my mind. But, it still took us some time to get used to the tracking and transfer of knowledge that comes with having more than one person taking care of him.

For example, I have to make notes so I can keep my husband in the loop about when the baby ate, slept, and had his diaper changed. Plus, because of some special needs, we need to closely track other things like when he took his meds, how often he spits up, contact with allergens (he’s allergic to latex) and any unusual behaviors.

I did pen and paper, and tried emailing the notes from my BlackBerry, but it’s just annoying and time consuming to keep track like this. Not to mention on the days we’ve had the grandparents help out…I swear, I had to write pages of notes to make sure they knew everything they needed to know.

So I found this site — Baby-connect.com — which seems to have solved my problems. It’s a free site that lets you track and share vital information about your baby. Here are some features of the site from their website:

• Easily track feedings, diapers, sleep, activities, mood, temperature
• Easy to use! Log entries with just a click
• Easily view entries from current and prior days
• Email reports to spouses, doctors and nannies/sitters
• Upload photos
• Enter free-form notes
• Indicate and modify the time of an entry
• Upload child photo, indicate birthday, blood type and allergies
• Bottle size Unit: oz or ml, Time Format: am/pm or 24
• Track as many babies as you like
• Setup as many parents and caregivers as you like
• Send entries to twitter
• 60 built-in activities descriptions
• Display real time log of activities during the day

And here’s a screenshot:

I signed up and have been playing around…I’m really impressed with the functionality. I’m especially intrigued with the iPhone app since I may be making the move from BlackBerry to iPhone soon. But more on that in my next post.

Anyway, pass this site on to new parents or even those who have multiple caregivers for their older children. It’s a time and sanity saver!

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I’ll show you mine if you show me yours

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Happy 2010!  It’s still amazing to me that we’ve finished the first decade of the 21st century.

So, if you’re like millions of people around the world you resolved as the new year came in to get healthier.  And, if you’re trying to get moving and watch what you eat what better way to help you with that then some apps for your BlackBerry to help you along.

Most weight loss experts will tell you (and most people who have successfully taken off weight will agree) that keeping a food journal is a great help in watching your food intake.  Being the geek that I am I have a few requirements for my food journal:  1.  It needs to be “techy cool” 2.  It needs to have a web and blackberry sync 3.  It needs to be easy to use.  I’ve tried some computer based applications, I’ve tried BlackBerry only applications but I want something with both options.  Well, I found one and it’s FREE:  Calorie Counter by FatSecret.  FatSecret has an iGoogle add-on or you can use the website.  It also has apps for the iPhone, BlackBerry, Android, and iPod Touch.  I love this app (and website) for helping me track my food.  Calorie Counter is available for free at the BlackBerry App World.

FatSecret also keeps track of your exercise and calories burned but to help me track my walking, cycling, and running I use Bones in Motion.  It has a website to track your cumulative mileage, etc.  But, the BlackBerry app (also free) uses the GPS capabilities to track your average speed, distance, time spent walking, and the amount of calories it estimates you’ve burned.  It can also give you audible warnings at certain mile markers if you desire.  One cool feature (if you like to go on long excursions) is a tracker online that you can give your family.  It’s password protected so it’s not like anyone can see where you are but if you have the app running your family can track where you are on your walk/run/ride (I will admit that I haven’t used this because I haven’t had a need to have someone know where I am — but it is a cool feature — I wouldn’t mind if my friends who do the Ironman triathlon had this so we could figure out where they are).   Bones in Motion is free and available at BlackBerry App World as BiM Active.

So, here’s to a healthier, happier, and thinner 2010!

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