Archive for October, 2009

Four Social Media Monetizing Methods

Posted by Andrea Kalli On October - 29 - 2009

Social media has worked wonders for marketing. With two-way communication open to almost everyone, every company, no matter how big or small, now has a voice. The problem is that these voices are incredibly hard to monetize. It’s half the result of social media DNA — people don’t like to be marketed to — and half the result of a system that tends to value ‘free’ more than it does limited access.

However, there are several unique ways to monetize your social media presence. From affiliate marketing to sponsored content, the methods by which you can create a profit on social media aren’t complex or all that difficult. With a reliable and dedicated audience, you can comfortably create a social media income, retain and grow your audience, and establish yourself as an online authority. These four methods have worked for the big social media presences, and they can work for you!

#1: Sponsored messages and content.
Much like Google Adsense changed the world for website owners, sponsored tweet and messaging services are changing Twitter for its power users. If you’ve got a sizable following on Twitter, you can earn an income through sponsored tweet programs and advertising circles. This form of income is highly lucrative, however it requires balance and strategy. If you send out nothing but sponsored messages you’ll quickly lose followers and influence. Follow the 80-20 principle — 80% free content and 20% sponsor messages. Whether you believe in the concept of  sponsored tweets or not – it’s a reality and a viable option for some.

#2: Affiliate Marketing.
This is a hugely lucrative way to monetize your online presence, but you really need a strategy to make it succeed. Affiliate marketing can net you commissions of anywhere from .50 cents to $500, depending on what you’re selling and who your selling to. Be very careful about using affiliate links on your Twitter account, as your followers will very quickly disappear if your tweet stream gets overrun with them. Balance them out with huge amounts of valuable content — think of a 95-5 rule — and only ever suggest them if you’re certain it’s a quality product.

#3: Indirectly market your services.
If you’re a popular Twitter presence within your niche, it’s easy to market yourself as an adviser, consultant or service worker. Whatever your field of expertise, network with people in the same area and offer your services through your social media profile. With social media proving a great channel for viewing conversation, you can display other peoples’ tweets, Facebook updates and blog posts on your services, and use them to influence new clients. To monitor influence, set up Google Analytics on your service website and see how much traffic your Twitter account brings in.

#4: Direct traffic to more profitable presences.
There’s a rule for online workers: ‘less is more’. If you’ve got a blog, a Twitter account and a Facebook fan page, it’s not wise to split traffic between them. Instead, focus on the most lucrative resource and use the others to drive traffic towards it. For example, say you run a popular blog which sells advertising space. Instead of splitting traffic between your different accounts, use them to direct traffic towards the blog. This will boost the value of your advertising space, increase your influence, and make you a more attractive selection for online advertisers and sponsors.

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10 Free Screenshot Tools

Posted by Alyssa Gregory On October - 19 - 2009

Even if you’re not in the design industry, there will likely come a time when you need to grab an image of your computer screen to share. For example, you may need to compare notes with a client who is seeing something odd in the Word document you just sent them. You may need to grab an example of a software issue to send to support. Or, you may want to quickly share an idea with a colleague.

Of course you can use the screenshot functionality included in your operating system (Apple Grab on a Mac, and the print screen function or Snipping Tool on Windows), but if you want a little more functionality, here are some really cool (and free) tools to check out.

Screenshot Tools for Windows

Cropper: A simple screenshot tool that lets you take screen grabs and crop out sections you don’t need.

CropperUI

MWSnap: An installation-free screenshot tool that can capture your entire desktop, a highlighted window, an active menu, a control, or a fixed or free rectangular part of the screen.

Snippy:  An installation-free tool for Windows XP that allows you to take screenshots of a page, even if you have a dual monitor setup.

Webshot: A tool that allows you to take screenshots in Internet Explorer and save them in JPG, GIF, PNG, or BMP formats.

Screenshot Tools for Macs

Paparazzi!: A small utility for Mac OS X that takes screenshots of web pages.

Skitch: Take screenshots, do some light modifications, and annotate with text, graphics and more.

skitchpublicbeta

SnapNDrag: A tool that lets you take a screenshot by just clicking a button and dragging the window. Supports PNG, TIFF and JPEG.

Cross-Platform Screenshot Tools

Jing: A powerful program that not only lets you take screenshots, but record screencasts and audio. From TechSmith, the makers of Camtasia.

jing

Screengrab: A Firefox add-on that captures a full window, the entire page, just a selection, or a particular frame and lets you save the images either to a file, or to the clipboard.

Tiny Grab: A tool that instantly uploads your screenshots to easily share online. Free version is limited to 10 uploads per day.

What’s your favorite tools for capturing screenshots?

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New Site for Video Listings

Posted by pattykeller On October - 16 - 2009

NOW SHOWING: Your Home Movies on ViewThisHome.com

I always get a kick out of watching those YouTube videos that my friends forward to me. Well, someone’s taken this concept and created a more practical application to show and sell homes. Your clients don’t have to be a professional videographer to shoot video of a house, rental property, yacht, mobile home – whatever you can live in!  Simply shoot a video and upload it to ViewThisHome.com.

Show before you go!  This is a mantra for the ViewThisHome.com folks.

Join the video revolution to let potential renters or buyers view properties online and make a more informed decision to either eliminate them from consideration or go check it out in person.  It’s convenient and you can promote it as a “Green Solution” – less driving around, less wasted paper, etc.

Use of the site is free for everyone – just start an account, upload videos and you can begin promoting your properties immediately.

Obviously, this is a great idea for real estate professionals to enhance their brand awareness, interact with clients and gives them the ability to embed the videos into their online marketing materials.

Share this with your real estate clients!  Go to ViewThisHome.com today and see how you can become the “star” of a network of property videos.

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YETA – Year End Technology Assessment

Posted by andreacannavina On October - 14 - 2009

Yes, it is that time again!

Before you know it, the air will be crisp, people will be more apt to smile as the holidays approach and for most businesses, the work load will wind down as the year comes to a close.  These are just a few of the reasons that year end is the perfect time to implement change.  In fact, many people actually expect to do things a new way at the start of a new year and are much more apt to adopt any changes they are aware are coming.

Before you can implement change, however, you have to assess where you are at, where you want to be and what you have.  I call this a Year End Technology Assessment (YETA) and Autumn is the perfect time to take a good hard look at the actual equipment, software and processes in use in your practice so you can be in a position to make changes on the first of the new year.

Why do you need a YETA?

First, it is always good to stay attuned to the physical equipment and processes in place at any business.  Servers and PCs are actual machines, and just like cars, perform better with routine maintenance.  However, no matter how well cared for, eventually every machine fails.  By seeing how old the actual mechanics are, you can get a much better idea of when that item is more likely to fail.

It is also always a good thing to understand how technology can improve or change over time.  You cannot position your company to take advantage of any opportunities new technology presents, if you don’t know what you are looking for.

Additionally, a YETA can pinpoint where likely failures will occur, long before any dreaded loss or breach of information occurs – ultimately saving you a great deal of time and/or frustration.

When conducting a YETA, there are four areas of concentration:
• Hardware
• Software
• Office policies
• Work flow

Step 1 – Hardware Assessment

Completing the hardware inventory is really quite simple with the handy and free Belarc Advisor at www.belarc.com.

Simply download and run this small application on each computer within your practice. Belarc will provide you with a comprehensive diagnostic evaluation of the actual hardware, as well as a list of the software installed on each computer. Do not be surprised if this list is extensive as many PCs come with pre-installed software that you may never use or even know existed!

When completed, Belarc will display a report about the PC on the screen. Print the report for each computer and label it with the name of the staff member or location of the computer, along with keeping a copy of each report in a folder or IT binder.  A copy can be also be folded and placed in an envelope taped to the side of the machine or monitor, just be careful not to cover any vents.

According to Long Island Legal IT Guy, Michael Glasser of www.glassertech.com, any of the older Pentium Processor line 2.8 Ghz or less should be replaced.  If you have Systems running Windows 2000 or lower, they should be considered next for replacement.

A new system should, at a minimum, have a Core 2 Duo Processor at 3 Ghz, 2GB of RAM and running Windows XP Professional. If you want to be ready for Windows 7, make sure to get 4GB of RAM.  Michael also suggests getting a PC with a dedicated Video Adapter as opposed to a video card that is built into the motherboard.

Additionally, along with the Belarc report, ask the staff member who uses the computer if they have any comments about it.  While a Belarc report can give you the black and white, the staff member will be able to tell you if the PC crashes a lot, or is very slow re: e-mail, etc.  Write these comments on the back of the Belarc report.

Finally, gather the Belarc reports for all the computers in your business and compare.  Which is the oldest, running the oldest software or is the slowest?  Mark that PC for first replacement and continue assessing until you have determined an approximate replacement date for each PC.

Keep in mind that computers are generally lasting a bit longer than in the past; but that does not mean that you should hang on to a PC until is it dies.  The point in assessing your PCs is to avoid data loss and the loss of productivity when an unexpected failure does occur.  This means each PC should be considered for replacement at least every 4 years.

2.  Software Assessment

Next item on the YETA list is software. This is probably the easiest part of the YETA.

Make a list of the most important or frequently used software in your practice (billing, case management, e-mail, word processing, time tracking, etc). Then check the Belarc reports to make sure every computer in your business has licensed copies of those applications installed and that all are running the same version.

It is very important to keep each application used at your company within one or two versions of the most current release. Not only because most vendors limit support, but in some instances older versions of software have very real security risks.  Visit each software company’s website to learn the most current release information.

Without a doubt, make sure that any anti-virus software is up-to-date for any computer which has access to the Internet and that the virus definitions are set to automatically update at least once very 24 hours.

Don’t forget to add the software upgrades to your IT budget.  To minimize these expenses, when purchasing a new PC ask for as much OEM software to be installed as possible.  OEM software is licensed, but can only be installed on new PCs. Even if you can only get older versions of the software that you use, it is still worth your while, as generally it will be much less expensive to upgrade the software on that PC than to purchase new.

3.  Office Policies Assessment

The third step to completing a YETA, or office policies, will have the most impact on staff.  Deciding what office policies are with regard to computer use and technology is tricky from a political standpoint. However, this is an important issue which needs to be determined and enforced.

Any policy put into place should consider:

• accessing personal e-mail accounts (AOL, Yahoo, etc)
• use of “instant messaging” programs (MSN Messenger, AIM, etc.)
• personal use of the internet (paying bills, shopping during lunch)
• downloading from the internet (ANYTHING)
• accessing social media such as twitter

It is important for staff to understand the security risks that are inherent in use of the Internet and/or e-mail.  Staff needs to understand that any blocking of personal accounts or web based services is to maintain the integrity of the network and nothing more.

4.  Workflow Assessment

The fourth step in any YETA is to analyze work flow to see where improvements can be made or technology applied. For instance, one easy to implement upgrade is to go from tape based dictation to digital; or if you do not use dictation, to upgrade from typing to speaking.  Why?

I once read that speaking is up to seven times faster than writing, and four times faster than keyboarding (for the average typist).  Can you speak faster than you write/type?  I can (and I type at about 100 words per minute)!  So, using your voice is the most efficient means to get your needs known and isn’t that what having an assistant is for – to take care of your business needs as quickly and efficiently as possible?

Now, along with improving the actual work flow processes, you need to identify the steps that repeat themselves with each file and client. Think like Henry Ford – the more time you can save from the drudgery of repetitive functions, the more time you have to concentrate on the important aspects of keeping your business running smoothly and even growing.

When you find a process that repeats, write down the steps taken.  From there, you can build a company handbook one repeating process at a time.  Once you have a company handbook, you have a simple, effective means to get new hires up to speed very quickly; and you stop yourself from wasting precious time rethinking each process anew.

Ultimately, your goal should be to remove yourself from as many of the processes as possible.  Automation and systems are what will get you there.  Anything you can have an assistant handle, delegate.  There are only so many hours in the day and you should be spending your time on paying client work, generating new clients and/or dare I say, a little leisure?

You cannot complete a YETA, without one last important step.

5.  Polling The Staff

You need to poll the staff and brainstorm with the whole office as to how each person thinks they can be more efficient or where they see areas for improvement in any process.  By including each member in the YETA, you will not only gain valuable insights, but buy in of any upgrades or changes ultimately put in place.

In the end, it is the staff which must use the hardware, software, technology and processes in place at any firm.  Consider them and use their knowledge to improve your bottom line.

But you better hurry!  Your opportunity to implement a new way to work in the new year only comes around once per year (and January 1st will be here before you know it)!

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Facebook for Marketing a Company Online – Keeping it Conversational

Posted by Andrea Kalli On October - 12 - 2009

Facebook has millions of users, including individuals, families, groups, and companies around the globe.

The massive web community of Facebook offers possibilities for business owners. Because Facebook is a proven networking tool, businesses should consider reaching out to new customers through this application. In a sense, Facebook is the business owner’s vehicle for free online marketing because anyone can obtain a free profile and business page.

As a member of the Facebook community, a business uses the Facebook Page to develop a “face” on the web. Business owners should exercise caution in establishing the company’s online presence. The new online “face” of the company must not undermine or contradict the brand that the company has already created through conventional marketing strategies. It should go without saying that your Facebook Page should compliment your website, and is never meant to be a substitute for one. Your website and blog continue to be your primary online marketing tools.

The Facebook page is also a way to allow customers to access easy-to-read information about the company, including updates and photos. However, customers will also have the ability to make comments on a publicly viewable Facebook profile. Customers who type in a search engine query such as “ABC Company” can find the company’s Facebook profile in the search results. When customers land on a corporate Facebook page, they should be encouraged to stay and join the contacts of the company with engaging content that you post on the page.

Above all, Facebook is a social marketing tool. The messages you post onto your Facebook pages reflect your company. Do not write content that reads like a marketing brochure or a press release. As a business owner, remember to use a web-user-friendly style in all text. Two phrases that describe this communication style are “abbreviated” and “conversational.” But what makes online text conversational? Look at the two examples below.

Sentence #1: ABC Company is pleased to announce that the third line of its eco-friendly t-shirts will be available for sale online on December 1.

Sentence #2: ABC Company launches our third line of T-shirts on December 1! Check back on Facebook for a link to our order page. Get a T-shirt of your own for a great price.

After reading the two sentences above, which one would you select as more conversational and appealing to a Facebook reader?

The second sentence offers all of the same information as the first sentence; however, the second sentence is more casual. The informal tone of the second sentence ensures that many Facebook readers will feel like ABC Company is talking directly to them.

Remember that Facebook and other social networks create new business marketing buzz. If you want to unlock the potential of Facebook, begin by conducting research on how social media marketing works. Your exploration of social media marketing strategies will give you a better understanding of how to use Facebook for online marketing.

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Five Steps to an Infomercial that SELLS!

Posted by jeannineclontz On October - 10 - 2009

Many people struggle to answer this question.  Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what you have to offer.

Here are five things to consider in crafting your 60-second infomercial:

  1. Who is your target market?  While I can open my infomercial by saying, “although I have clients in almost every industry…” – you still want to focus on your niche or target market to help people think of who they know that could benefit from your services.  If you’re still not sure, analyze your current client list and see if there is a particular industry, or type of client that seems most logical to your offerings.
  2. What problems does your target market have that you can solve?  Keep it simple.  Come up with one or two things – don’t overdo it – less is more!
  3. How do you solve these problems?  Again, don’t come up with a laundry list of products/services, just enough to whet the appetite so they’ll want to find out more.
  4. Mention something specific that speaks to results, like: ‘many of my clients say their sales increased at least 20% as a result of working with us’.
  5. End with either a memorable tagline, or a question – like – ‘is that something that might be of interest to you or someone you know?’

Once you have it setup, print it out and practice it (and time yourself) several times until you have it pretty well memorized.  You don’t want to come off sounding too scripted, but you will need to get comfortable with all the aspects so that you’re sure to hit all the points you need to in your time allotment.

Once you have this mastered, you will want to cut the content even more, for a true elevator speech – which is usually only 30-seconds in length.

Finally, especially if you attend networking events regularly, you will want to have several different versions for answering the questions numbered two, three, and four above.  This gives people the opportunity to hear more about the additional services/products you provide.  If you only talk about one specific product or service, they’ll believe that’s all you offer and you could be leaving potential sales on the table.

With a little bit of work, and practice, you’ll have the perfect 60-second infomercial that helps people immediately recognize what it is you do, and who they need to refer to you.  Word of mouth marketing is the most cost-effective way to market your business.  The infomercial is the best tool to close the sale!

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s).  For her FREE audio CD “What’s Holding Back my Business Success?” or a 2-month trial in her group coaching program visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

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