Various companies I trade with publish “magazines” for their customers, and when they arrive, they go straight into my recycling container. All except for the one Costco distributes. I’m not a die-hard Costco shopper, but I think “Costco Connection” rocks.
The May 2009 issue has some terrific business articles that I gobbled up with my morning coffee today and just had to share:
“Surviving the downturn” by Rich Sloan, co founder of StartupNation.com (If you have the print edition, this article is on page 13 and is accompanied by an article called “Put your business on “hold” and another called “Finding the best biz book.”)
The small business section features these two pieces:
“Body talk: Actions often do speak louder than words,” by Harvey Meyer
“Overcoming the economic storm: Changing times create opportunities,” by Jeffrey Gitomer
Finally, the May cover story, for all you Bill Gates fans, a piece on Bill’s dad, Bill Gates, Sr.: “All in the family: for the Gates family, success started at home.”
This issue also includes articles on kayaking, health, travel, and investing. Yes, it’s all wrapped in ads for things Costco sells that are related to these articles. However, by paging through those ads, you never know when you might discover a service offering that you may miss completely if you visited the store for groceries and office supplies.
For instance, climbing out of bed to refill my coffee cup after my DH left for work, the magazine slipped to the floor beneath my bare foot. Lifting my foot tore off a page, underneath which was an ad for 50% off Major League Baseball tickets (and for concerts, live theater and other events. (go to Costco.com ——>Services——>Event Tickets) Note, this service takes you out of Costco and onto a third party vendor site.
This weekend we bought a new car and after all negotiations were finalized, and we’d reached the price we wanted to pay, we finally mentioned our Costco membership. Off came another $500.
Maybe I’m the last to know about that benefit, but how did I find out about it? In the “Costco Connection,” of course!
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